| | |  Business News | July 2009 
Mijo! Brands Get Personal with Maven Partners
 Daniel Gomez - PVNN
| | Maven Partners is a specialist finance and taxation recruitment services business. The partners have a wealth of experience in executive search, interim management and temporary recruitment. For more information visit MavenPartners.co.uk. | |
 Launching a recruitment services company while the world economy continues to free-fall is either a sign of genius or idiocy.
In the case of Maven Partners, it is genius. Maven Partners launches officially this week in the UK, offering specialist finance and taxation recruitment services. It is confident that its wealth of experience within the recruitment industry will guarantee its success. The partners of the fledgling company see a unique opportunity to offer a holistic service that truly leverages and nurtures its networks.
The Maven name was selected based on the partners' extensive combined expertise in the provision of recruitment services. Maven retained Mijo! Brands in Mexico to identify a brand strategy and design a corporate identity to enable Maven to stand out in the highly competitive sector.
"At Maven Partners we felt that the brief given to Mijo! Brands was a challenging one. We wanted our brand to reflect our personalities, to stand out from the crown, embody our values and yet retain a strong feel of professionalism. We are delighted with the result and initial feedback from the recruitment industry has been extremely positive. Working with Mijo! Brands remotely actually added value to the creative process as the time difference allowed the two parties extra time to think and develop between iterations of ideas," explains Rob Stephenson, partner at Maven.
The brand strategy was developed remotely, working closely with the Mijo! Brands team to identify a set of values that resonated both internally and externally. The identity was designed in response to the need to convey sense of intimacy and care in a sector that is often driven by numbers.
Like many great ideas, Maven was born of a heated debate between the partners. The hand-written style of the logo attributable to the primary sketches in note pads, along with the initial concepts of the company that were developed over time, signal Maven's promise to foster a unique level of intimacy in the relationships the new company will forge with its clients.
"This project was very exciting for us as the partners were willing to push the boundaries and develop a brand that truly reflected their commitment and individual personalities," said Daniel Gomez, partner at Mijo! Brands. "We went through several iterations of concepts before arriving at the current graphic style, which articulates the personal and creative approach that sets Maven Partners apart in executive search."
Fatima Mora led the design process at Mijo! Brands also developed the watercolour sketches that populate the website and launch collateral. "Maven wanted to bring a level of warmth to executive recruitment services," she explains. "We explored different avenues that would communicate intimacy and creativity while avoiding the clich้. The water colours convey a distinctly personal message in a sector that is often brutally cold and competitive."
Mijo! Brands is a strategic brand agency based in Mexico. It provides consulting and design services to leading national and international brands across North America and Europe. For more information visit MijoBrands.com.
Maven Partners is a specialist finance and taxation recruitment services business. The partners have a wealth of experience in executive search, interim management and temporary recruitment. For more information visit MavenPartners.co.uk.
 Daniel Gomez is a brand strategist and partner at Mijo. Based in Puerto Vallarta, Mijo is a strategic brand design agency servicing clients across North America and Europe to create breakthrough brand communicatiuon solutions. To learn more about Mijo Brand Strategy Design, call (322) 223-2837 or visit MijoBrands.com.
Click HERE for more articles by Daniel Gomez. |
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