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 Travel & Outdoors | February 2007 
Nikki Beach Expands with Luxury Hotel & Resort Division
 Easier Media
| | The Nikki Beach Hotel & Resort concept will follow on in a series of trend-setting locations, with Mykonos, Dubai, Marbella and Turkey among the first openings around the world. |
Mr Jihad El Khoury, formerly chairman of the Hotel Don Carlos Beach & Golf Resort, and Nikki Beach in Marbella is pleased to announce the creation of a joint venture company with the newly launched Nikki Beach Hotels & Resorts.
The creation of this joint venture marks an exciting new step in the worldwide build up of the Nikki Beach Hotel brand and will mean the development of up to 10 hotels and beach clubs in 9 countries over the next 7 years, in parallel with a significant number of similar projects undertaken directly by the Miami based company, in new locations in the USA and around the world.
Known worldwide as The Sexiest Place on Earth, moving into the hotel sector is a natural progression for the Nikki Beach luxury brand which offers its customers not only a unique beach club experience, but also total immersion in a cool and glamorous lifestyle with Nikki Music, Nikki Clothing, Nikki Furniture, Nikki News, Nikki VIP cards and Nikki Style magazine.
The international beach club brand was launched in Miami by entertainment entrepreneurs Jack & Lucia Penrod and Eric Omores and has just celebrated a fabulously successful 10 years. The winning formula has been repeated in Marbella, St. Tropez, St. Barths, Hollywood, Sardinia, Puerto Vallarta and Cabo San Lucas and New York, among others, and the trend-setting brand knows no bounds.
As Jack Penrod states, “People who love Nikki Beach didn’t have a cool place to stay while visiting our beach club locations. We are now filling that void by offering a complete turnkey service. It makes sense to offer our valued customers the complete Nikki Beach luxury lifestyle experience.”
Marbella Base for Nikki Beach Hotel & Resort Division
Pioneering the ground-breaking Nikki Beach Hotels & Resorts in Europe is Jihad El Khoury, voted Marbella Businessman of the Year in 2006 for the hugely successful development and repositioning of Marbella’s emblematic Don Carlos Beach & Golf Resort and Nikki Beach Marbella, leading to the record-breaking sale of the property last summer. Also collaborating in the hotel venture is partner Sary Arab, formerly Director of Business Development of the Don Carlos Beach & Golf Resort, and designer Gregory Gatserelia from Gatserelia Design, who will be heading the design and architecture team.
The new company will be developing Nikki Beach Hotels, beach clubs and mixed-use developments in exclusivity in leading locations in Spain, Greece, Morocco, Egypt, Dubai, Turkey, Croatia, Lebanon and Cyprus. To fund this ambitious expansion plan, it is in the process of raising a total of 350 million euros, of which 100 million is private equity, and the remainder funded by banks.
Drawing on the philosophy of the Nikki Beach clubs worldwide, the design of the contemporary hotels captures the essence of the leading beach club brand, by cleverly blending interior and exterior living areas, diaphanous spaces, a neutral colour palate with state-of-the art facilities. The villa style guest rooms feature an oversized mini bar stocked with champagne, wine and spirits, a cigar box and 50” plasma screens, amongst other unique features.
Catering to the ultra-VIP, jet-set crowd, Nikki Beach Hotels & Resorts will offer an exclusive range of 6-star services including reception at the airport by a Nikki Beach hostess, in-room check-in and check-out services; private butler service, 24-hour concierge service, VIP Ultra Lounge, personalized in-room music selection, round the clock maid service and a pillow menu.
The hotel concept will be developed boutique style, with properties of just 30-90 exclusive suites, featuring a timeless and sustainable luxury design subtly adapted with key architectural details of each particular country. Water features will abound, and rooms will be a minimum of 70 m2. Some of the hotels will be condo-style, allowing developers to market high-end properties to affluent buyers.
The First Nikki Beach Hotel in Europe
Ibiza is the chosen location for the first Nikki Beach Hotel in Europe. “The Balearic island –famous for being many a celebrity’s secret hideaway – is the ideal location for the new brand,” comments Mr. El Khoury who confirms that an existing 40 suite hotel has been acquired and will be completely redesigned to the brand’s standards before opening its doors in Summer 2008. The Nikki Beach Hotel & Resort concept will follow on in a series of trend-setting locations, with Mykonos, Dubai, Marbella and Turkey among the first openings around the world.
As Mr El Khoury affirms, “I believe that our concept will be instrumental in shaping the emerging 6 star hotel market – a growing segment powered by the ultra rich, ultra sophisticated client who is extremely demanding but willing to pay premium rates to receive outstanding quality.” Mr El Khoury goes on to say, “Part of the added value of our concept with be world-class entertainment – a major part of the guest experience, although at this stage, further details cannot be revealed...”
Find out more by visiting nikkibeachhotels.com. |
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