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 Travel & Outdoors | January 2008 
Architectural Concepts Inc. Develops Custom Art Program
 Hospitality-1st
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| | (Ernesto Hernandez Olmos) | | |
San Diego, CA – Margit E. Whitlock, AIA, Principal of San Diego-based Architectural Concepts, Inc. (ACI) has initiated a program for Raintree Vacation Club’s Club Regina, Mexico that utilizes the vast talent of Mexican national artisans to bring life to the properties’ identity.
Club Regina, a collection of exclusive properties located at some of the best beaches in Mexico, including Los Cabos, Puerto Vallarta, Cancun and Acapulco is undergoing a full renovation of 232 units that is anticipated to be complete by summer 2008.
The property re-design was born out of a two day workshop on “Concentric Design” lead by Margit Whitlock, AIA. In this workshop of more than 15 participants from every management division within Raintree Vacation Club (RVC), the needs and goals of the renovation revealed the need to strengthen the Club Regina brand throughout RVC’s membership. Because the properties are so unique a proprietary Art Program was developed to bring the grandeur back to Club.
“In working with Raintree Vacation Club we developed a custom art program drawing on the wealth of talent with Mexican heritage. Our program brings a gallery of art to each vacation suite. At Club Regina, every property has its own vernacular setting. The Los Cabos project is different from Cancun and similarly Puerto Vallarta too has its own identity. Each will have its own art collection specific to that environment.
“During our discussions it became clear that the design of the room would become the backdrop to this exclusive art collection,” says Whitlock.
She explains that the concept reminds the guest of the unique culture and location through original art displayed, rather than seeing typical “beauty” photography which often does little to further the cultural nuances of the vacation. Once the art was selected the rest of the interior design centered on supporting the visual experience. Each unit will have an art catalog with a description of the art and a bio on the artist. This is considered a private collection developed specifically for Club Regina.
Model units are currently under construction at Los Cabos and Cancun. Resort ProSource, ACI’s sister company coordinated all purchasing and installation for the projects.
Architectural Concepts, Inc. (www.4designs.com) is a full service planning, architectural and interior design firm located in San Diego, CA. The company is also the architectural and interior designer for the Golden Door, (Escondido) Cibola Vista Resort, (Peoria, Arizona) and The Bond, a vacation ownership project, (Las Vegas). ACI primarily focuses on the hospitality and commercial markets in the US and Mexico. ACI’s Principal, Margit Whitlock AIA, is a licensed architect in California, Florida, Arizona, Nevada and Texas. The design firm is located at 3015 St. Charles Street, Suite B, San Diego, CA 92110. For more information about Architectural Concepts call 619-531-0110. |
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