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Entertainment | June 2008  
Discovery Launches Planet Green
International Herald Tribune
 Discovery is converting its Discovery Home Channel into an eco-lifestyle channel dubbed Planet Green. The NY Times reports that Planet Green will be one of the media’s biggest efforts to get into the green movement. A Planet Green channel executive adds that, “being green is essentially being responsible.”
 The channel will debut in more than 50 million homes - meaning that people are interested in learning and taking the time to be responsible. The channel will premiere in June 2008. | 
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