| | |  Travel & Outdoors | May 2009 
Emergency Promotion Planned to Aid Mexico Tourism
 Jimm Budd - TravelVideo.tv
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| | Visit Mexico, 1939 | |
Six states plus Mexico City will benefit from an emergency campaign being formulated by the National Tourism Promotion Council.
Oscar Fitch, general director of the council, said the program will be aimed at promoting travel to Quintana Roo (Cancun, Cozumel and the Maya Riviera), Guerrero (Acapulco and Ixtapa), Jalisco (Puerto Vallarta and Guadalajara), Baja California Sur (Los Cabos), Sinaloa (Mazatlán) and Oaxaca (Huatulco) as well as the national capital.
The 18-month-long campaign will be aimed at restoring tourist confidence in Mexico following the flu scare in the country. As a result of the flu, travel to Mexico is expected to fall by at least 40% this year, according to the Tourism Ministry.
Promotional efforts will be launched once health authorities determine that the country once again is safe to visit and the United States lifts it suggestion that no American make a non-essential visit to Mexico.
How much will be invested in the promotion campaign has yet to be announced. |
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