President Calderón Launches Vive México Campaign to Reactivate Tourism
 Presidencia de la República
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| | Vive México is a movement, a call to action and unity be all, President declares. | |
Mexico City - In order to promote and reactivate the tourist sector, President Felipe Calderón launched the Vive México promotion and communication campaign that will have unprecedented Federal Government investment of 1.2 billion pesos.
Vive México is a “true national movement" that requires the participation of all Mexicans, particularly the most outstanding ones who have shown the most talent," added the President. He therefore urged all sectors of society, whether cultural, artistic, or sports-oriented, to join this invitation to create a new awareness:
I invite everyone to let visitors from abroad know that coming to Mexico is a great experience, that Mexico is not only a beautiful country, but also a strong country, capable of dealing with and overcoming the greatest adversity and that we welcome them to our beaches, cities and towns,” he said.
At the Esplanade leading to the Monument of Francisco I. accompanied by his wife, Margarita Zavala, President Calderón said that during this international economic and health situation, Mexico needs all Mexicans to promote the country’s greatness, which includes its history, culture, music and traditions.
“We must tell everyone that we are a strong country, with unity and a unique identity and despite the trials we have undergone, particularly recently, Mexico is united and pulling through," he said.
That is why it is crucial for us to work shoulder to shoulder, since Vive México is a call to action and unity for all.
During the campaign, the President explained, firms will design offers to make the main tourist resorts available to more Mexicans, with discounts and affordable packages. At the same time, figures from the artistic, sports and cultural world will promote Mexico's tourist resorts both within the country and in the rest of the world while the media will disseminate Vive México.
“The point is for them to say what is true: that Mexico lives, and lives intensely, through each of its people, in each of its neighborhoods, in its fields and in its cities," he said. |
Vallarta Weddings
Travel & Outdoors | May 2009 
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