Alterna’TV Reaches Affiliation Agreement with Mexico’s PCTV for Extreme Sports Channel Planet X
 Melissa Chamberlain - Alterna'TV
February 04, 2011
| | Planet X programming includes surfing, motocross, kite-surfing, snowboarding, BMX, wakeboarding, off-road, jet-ski, rock climbing, snowmobiling, skydiving, base jumping, and more. | |
D.F., Mexico - Continuing to expand its reach throughout North America, Alterna’TV - one of the largest Spanish-language channel providers in the U.S. - has reached a new affiliation agreement with Mexico’s PCTV. Under the deal terms, Alterna’TV will access carriage deals with PCTV cable systems throughout Mexico for its extreme sports and lifestyle channel, Planet X. The announcement was made by Clemente Cabello, General Manager of Alterna’TV.
For more than 20 years, PCTV has been the leading cable distribution and production company in Mexico. With 700 affiliated cable systems covering more than 1,100 different towns in Mexico, Alterna’TV will now have the ability to tap into the cable provider’s 4 million+ subscribers.
“We are very pleased with our new agreement with PCTV and the ability to introduce Planet X to their Mexican subscribers,” said Cabello. “We look forward to serving this exciting new audience with Planet X’s ground-breaking programming, which is both highly entertaining and promotes a healthy and prosperous lifestyle, and to enjoying a long relationship with PCTV.”
"The implementation of new sports programming content for pay TV systems affiliated with PCTV allows us to improve the offers and options available for subscribers in Mexico in order to increase their satisfaction levels,” added Julio DiBella, CEO of PCTV. “The joint effort between Alterna’TV and PCTV will undoubtedly create new horizons of interest and passion for our young subscribers with clear messages of health and natural life."
Traveling to the most remote locations around the globe, Planet X captures all the action and adventure of extreme sports. Featuring the top athletes and events from around the world, programming includes surfing, motocross, kite-surfing, snowboarding, BMX, wakeboarding, off-road, jet-ski, rock climbing, snowmobiling, skydiving, base jumping, and more.
“Extreme sports represent a rapidly growing segment of the sports and entertainment industries,” said Federico Martinez, President of Planet X Television. “Planet X´s programming promotes a healthy, ‘cool’ and desirable lifestyle that viewers enjoy. Plus the channel is an excellent vehicle for advertisers and cable networks alike to reach the young adult market in an effective way.”
About PCTV
PCTV distributes more than 60 international channels and produces 6 channels with high popularity in the Mexican pay TV market: TVC, TVC Deportes, Platinum, Platinum Plus, Cine Mexicano and ARTVC. PCTV also provides adapted production services, up-link satellite services, rent of TV mobile units and TV forums, subtitling of films and content and advertising in its magazine CableGuía. PCTV has endeavored to meet the increasingly demanding requirements
of its clients and audience, working 365 days a year in order to provide the best service and the best programming from pay TV. PCTV at the forefront in Mexico, with world class quality. Please visit the website at www.tvxcable.tv to learn more about PCTV.
About ALTERNA'TV
ALTERNA’TV distributes Spanish-language channels into the U.S. that have been carefully selected as the leaders in their country of origin, such as: ONCE MEXICO, CANAL 22 INTERNACIONAL, ECUAVISA INTERNACIONAL, CB TELEVISION MICHOACAN, LATINOAMERICA TELEVISION, AYM SPORTS, PLANET X, LAS (LATIN AMERICAN SPORTS)and MI CINE. The ALTERNA'TV channels offer programming in different genres that include documentaries, art and culture, news, music, children's programming, cooking, and entertainment in general. Please visit the website at www.alternatv.us to learn more about ALTERNA’TV.
melissa(at)prioritypr.net |
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