Puerto Vallarta, Mexico - Riviera Nayarit, together with the Mexican Council for the Promotion of Tourism (CPTM), has launched an extensive online campaign on the largest Internet travel websites as one of the strategies to attract tourists to the country, and especially to Mexico's Pacific Treasure.

The campaign, which represents an investment of $400,000 USD through joint participation, includes different marketing products that will be published through November 2011 on the main travel websites in the United States: Orbitz, Travelocity, TripAdvisor and Expedia.

This upgrade is the result of a study made by the Convention and Visitors Bureau (CVB) of Riviera Nayarit, which indicates that the Internet represents an expanding influence on travel decisions for international travelers, and has already become the fastest-growing source of hotel reservations.

The most recent studies made by the CVB indicate that 41% of all visitors make their travel reservations online. Another 9% base their decision on the information available online, while only 2% base it on information they get from printed media, and 1% from magazines.

Based on this information, the CVB decided that improving the available information online regarding the tourist attractions in our destination would be one of the key objectives for 2011. With this strategy in mind, the CVB seeks to attract a larger number of tourists to the region by directly influencing the media that they use when they make their travel decisions.

The joint work made by Riviera Nayarit together with the CPTM is visible through efforts such as this one, and also like the promotional tour made with travel agents last month in North Carolina.