Puerto Vallarta, Mexico - It’s official: the route of the Riviera Nayarit Half Marathon measures exactly 21,097.50 meters, and has therefore received a certification by the Association of International Marathons and Distance Races (AIMS), making it one of the finest and better organized races in Mexico.

The organizers already had the support of the Mexican Athletics Federation, and of the International Association of Athletics Federations, completing the four ingredients recommended to host a successful race.

The formula to organize this half marathon has been the following: choose an amazing place with first-class lodging and infrastructure, impeccable streets and exuberant beauty; secure the endorsement from the FMA and the State’s Athletics Association to guarantee the support of all pertaining authorities; and obtain the AIMS certification to give the event an international scope.

Riviera Nayarit stands out because of its beauty, its natural settings, and the warmth of its people and the touristic services they offer, and for its high-quality hotel infrastructure. Because of these reasons, it was easy for the organizers to settle on this destination, as it’ll be a key factor to the success of this event.

The destination even caught the attention of the AIMS representatives who measured the route and assured that, in the more than 150 destinations that they’ve covered, they hadn’t had an experience like the one this route offers.

According to Deportes, the company specializing in sport and touristic events that is organizing this race, "After they finished measuring and doing a seemingly endless number of calculations, the experts’ comments were that this is undoubtedly one of the most beautiful and pleasant routes they have ever measured and certified."

Since the creation of the Riviera Nayarit brand three years ago, a priority for the industry has been to attract high quality tourism that poses a low environmental impact. This isn’t only a marketing issue, but a strategy to achieve an integral development of the community and to increase not only the raw economic indexes, but also the well being of the society as a whole – and high performance sports are a key niche to achieve this goal.

EVERYBODY RUN!

It’s easy to participate in the Touristic Half Marathon of Riviera Nayarit, whether in the 21 K or in the new 10 K category that was opened for this second edition. You can register online at DelCorredor.com using your credit card or through an EFT, and also at all Mistertenis stores, during the Leon, San Luis Potosi or Guadalajara's Atlas Marathon, or up to one day before the race at the registration desk.

Upon registration, runners will enjoy the following benefits:

• Welcome Lunch on Friday, November 18, 2011
• Official event t-shirt
• Commemorative medal to everyone who finishes the race satisfactorily
• Ipico-sports time tracking at kilometer 10 and at the finish line
• Water and electrolyte supply along the race
• Snack at the recovery area
• Awards Brunch on Saturday, November 19, 2011
• Official results published on the Internet website, starting at 1 pm
• Free photo downloads at DelCorredor.com
• Official time record

For more information (in Spanish), please visit MedioMaratonRivieraNayarit.com.