Puerto Vallarta, Mexico - Puerto Vallarta and Riviera Nayarit will co-host the "Tianguis Turístico" this year, marking the first time in 37 years it has been held in a new region. Several hotels in Riviera Nayarit will offer reduced rates for participants of the largest event of the touristic industry in Mexico in 2012. This most important travel industry experience will be held the weekend of March 25-28.

The special rates and requirements that have been defined by hotels in Riviera Nayarit are already available in Riviera Nayarit's micro site for the Tianguis Turístico TianguisTuristicoMexico.com.mx.

All published rates are well below any other rate offered by these hotels, and are even lower than the ones offered to the largest wholesalers. By doing this, we're seeking to attract a larger participation of professionals associated with the touristic industry.

"Our initial goal has been to attract 50% more participants, following the directions provided by the Secretary of Tourism, Gloria Guevara Manzo. In Riviera Nayarit we'd like to certify our commitment to this objective, and we're planning to offer the lowest possible rates. This Tianguis belongs to all of Mexico, and we want it to be the best one yet, so having many participants is very important," said Fernando González Ortega, president of the Convention and Visitors Bureau (CVB) of Riviera Nayarit.

The site will offer information on all of the offers promoted by the hotels, as well as the requirements and contact information to make reservations. There's also information on available transportation to and from the International Conventions Center in Puerto Vallarta, as well as discounts on tours and the many events that will be taking place in Riviera Nayarit.

"The CVB of Riviera Nayarit wants to help make this Tianguis an unforgettable experience, and this is our way of allowing visitors to enjoy not only an efficient business platform, but also to experience a vacation in Mexico's Pacific Treasure, after which they'll become ambassadors of Mexico, Bahía de Banderas, and of Nayarit," concluded González Ortega.