Puerto Vallarta, Mexico - During Tianguis Turístico México 2012, Nayarit Governor Roberto Sandoval Castañeda announced a new way to promote the state by launching new theme attractions within the Riviera Nayarit region.

The announcement was made to celebrate the 5th anniversary of the creation of the Riviera Nayarit brand, whose rapid positioning, recognition and success since its launch at the Tianguis Turístico México 2007 has allowed the region to attain Mexico's highest room occupancy levels, to lead the country in terms of clean-beach certifications, and to attract and become a leader in private investments in Mexico beach destinations.

The Governor stated that with this new strategy, his government intends to bring the benefits of economic development derived from tourism to the entire state, as these new brands encompass some of the most beautiful attractions that can be found in Nayarit.

Lagunas Encantadas (Enchanted Lagoons) will help promote three beautiful lagoons: Santa María del Oro, situated in the crater of a volcano; San Pedro Lagunillas, with an enviable climate; and Tepetiltic, with its enormous oak trees.

Sierra del Nayar (The Mountains of Nayarit) is the route that will convey the region where the largest ethnic groups in Nayarit coexist: Coras, Huicholes, Tepehuanos, and Mexicaneros. This vibrant mosaic of traditions is intertwined in our region; through their timeless celebrations and colorful art they share their magical view of the world.

Nayarit Colonial highlights the tourism attractions that history has left in this state: monuments, architecture, landscapes, archeology and the most traditional Mexican flavors in places like Tepic, Jala, Compostela, Ixtlán del Río, and Ahuacatlán.

The Convention and Visitors Bureau of Riviera Nayarit celebrates the creation of these new theme attractions and reiterates its commitment and dedication to attracting tourism to the entire coast of Nayarit, from its southern border with Jalisco to its northern end on the border of Sinaloa, as well as to bring tourism to these undiscovered destinations in Nayarit.