Riviera Nayarit, Mexico - It has been proven once again. The natural beauty found in Riviera Nayarit provides the perfect backdrop for filming movies and TV shows. Last month, another reality show, The Search for the Hottest Girl in America, shot two episodes of the television series in several of the destination's most picturesque locations.

One of the Riviera Nayarit Convention and Visitors Bureau's (CVB) main objectives is to encourage the production of movies and TV shows. Promoting the region's attractions through PR efforts like this produce higher returns - and is less expensive than purchasing publicity.

As a result of these efforts, GGW Brands asked the CVB to support the Search for the Hottest Girl in America two-episode shoot in some of the region's most sought-after locations, including Sayulita, Punta de Mita and the Marieta Islands.

Since February 2012, the reality show has been aired on Thursday nights via HDNet, which focuses on a high-income male audience. Girls Gone Wild, another show on HDNet, is available in the US through major cable companies like AT&T, U-verse, Charter, Comcast, DirectTV, Dish, Suddenlink and Verizon Fios, among others.

In 2011, the CVB's PR department organized 34 familiarization trips like this, involving 90 journalists. Derived from these trips, the journalists wrote articles for international publications, which generated 290,104,103 media impacts, while the national media created 263,238,851 media impacts.

"The Convention and Visitors Bureau is confirming its commitment to work intensely to attract more quality tourism to Mexico's Pacific Treasure, and to distribute it throughout Nayarit to improve the quality of life of all our People," said the President of the Riviera Nayarit CVB and of the Bahía de Banderas Hotel and Motel Association, González Ortega.

The two episodes of "Search for the Hottest Girl in America" that were shot in Riviera Nayarit last month will air in the US on April 27 and May 3, respectively.