Loreto, Mexico - The city of Loreto, in the state of South Baja California, was recently distinguished with the title of Magic Town.

A Pueblos Magicos is a place in Mexico that offers visitors a "magical" experience – by reason of their natural beauty, cultural riches, or historical relevance. The program was launched in 2001 by the country's Secretariat of Tourism in conjunction with other federal and state agencies.

South Baja California invested about $20 million pesos this year for the renovation of the pier in Loreto. In the coming months, a similar investment is expected to finish the works on the site, with a federal and state budget.

The city currently boasts a selection of hotels of 900 rooms of all categories. In the past three years, the municipality has installed several new hotel constructions, such as the recent opening of a new Grand Tourism hotel with 180 rooms. So far, Loreto is distinguished by being the only Magic Town that boasts an international airport.

This beautiful Mexican coastal city located on the Sea of Cortez is the second Magic Town of South Baja California, along with Todos Santos. The destination brings together the beauty of its beaches and islands, and tourist activities include hunting, diving, sport fishing, and golf to name a few.

The Magic Town program allows the leveraging of the uniqueness of localities to generate tourism products, based on the different expressions of local culture, handicrafts, traditional festivities, and gastronomy. Loreto was appointed by the state's Secretariat of Tourism, Ruben Reache Lugo, and the addition of the city brings the number of designated Magic Towns in Mexico to 55.