Puerto Vallarta, Mexico - AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, launched an eight-week campaign called "I Heart Puerto Vallarta."

The campaign, which will run until August 12, 2012, is designed to showcase the company's four, Unlimited-Luxury resorts in the popular destination of Puerto Vallarta: Secrets Vallarta Bay Puerto Vallarta; Dreams Puerto Vallarta Resort & Spa; Dreams Villamagna Nuevo Vallarta; and Now Amber Puerto Vallarta.

A microsite has been created for the campaign that features things to love about Puerto Vallarta, highlights the company's four Puerto Vallarta properties, provides guest video testimonials and offers special promotions to travelers.

In addition to the microsite, the "I Heart Puerto Vallarta" campaign appears on the Secrets, Dreams and Now Resorts & Spas websites, blogs and social media platforms to engage communities of travelers and agents who would like to learn more about Puerto Vallarta or share their personal experience with others.

The campaign includes special rates with discounts of up to 40 percent, up to $400 in resort coupons available and Suite'n Up Your Stay room upgrade starting at $99 for all travel booked by August 12, 2012.

Visitors to the site will also have the chance to enter the "Pin It to Win It" Pinterest sweepstakes. Consumers are encouraged to explore the photo gallery at the site and enter the Pinterest sweepstakes for a chance to win a three-night stay for two at one of the four Puerto Vallarta resorts. Participants must submit an entry form and pin a minimum of 10 pictures from the gallery to their "I Heart Puerto Vallarta" Pinterest board, along with pictures that illustrate why they love Puerto Vallarta and Secrets Vallarta Bay, Dreams Puerto Vallarta, Dreams Villamagna and/or Now Amber.

AMResorts will select the top five "I Heart Puerto Vallarta" Pinterest boards and have Pinterest users vote to determine the winner. The best Pinterest board and sweepstakes winner will be based on the total number of likes and re-pins received by August 12, 2012, and the winner will be announced on August 20, 2012.

Coinciding with the "I Heart Puerto Vallarta" campaign, AMResorts is also offering agents and meeting planners the opportunity to win free nights, special rates, cash and more. Every valid booking at AMResorts' Puerto Vallarta properties gets the agent $25 in bonus cash. Plus, for every three bookings, the agent will receive one free night for themselves. All bookings must be registered on AMRAgents.com. Bookings must be a minimum of three nights and registered by August 12, 2012, and travel must occur by April 30, 2013.

All new group bookings made at Secrets Vallarta Bay and Now Amber Puerto Vallarta with a minimum of 10 double rooms for three nights are available at rates starting at $177 per person, per night at Secrets Vallarta Bay Resort & Spa and rates starting at $167 per person, per night at Now Amber Puerto Vallarta.

Meeting planners can enjoy rates starting at $129 per person, per night at Secrets Vallarta Bay Puerto Vallarta and $109 per person, per night at Now Amber Puerto Vallarta, as part of the "VIP Master Planner" package.

Along with the special rates to see the properties for themselves, they can enjoy special amenities including a complimentary room upgrade, 50 percent off spa treatments, VIP airport transfers from Amstar and a guided site tour. Meeting planners must qualify to receive the Master Planner package.