Puerto Vallarta, Mexico – All Inclusive Collection – the brand that is shifting the sands of the all inclusive resort experience – proudly announces the official grand opening party of Mexico’s first ever Hard Rock Hotel - Hard Rock Hotel Vallarta.

Guests will witness the ultimate debut, Aug. 24-26, 2012 with exclusive entertainment from the award winning, international rock band Mana and an all-access, VIP pass to experience three days of all inclusive rockin’ music, memories and memorabilia.

"We are thrilled to announce the much anticipated grand opening celebration of Hard Rock Hotel Vallarta," said All Inclusive Collection President, Roberto Chapur. "As the first ever Hard Rock Hotel in Mexico and one of only three all inclusive Hard Rock Hotels in the world – with a fourth on the way in 2013, we are truly shifting the sands of not only the all inclusive experience, but the hospitality industry as a whole. With fine execution, custom memorabilia and unmatched guest services, we look forward to providing truly unique experiences that rock for guests of all ages."

The All Inclusive Collection spearheads sales and marketing efforts for premier, all inclusive luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all inclusive Hard Rock Hotel), Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Aventura Cove and Aventura Spa (soon to be rebranded Hard Rock Hotel Riviera Maya early 2013).

Kicking off the first grand opening event, attendees rock out at an intimate unplugged beach performance by American Idol finalist Michael Johns and an after after party hosted by DJ Laz, notoriously known as Miami’s No. 1 radio personality.

The next morning provides exclusive executive interview opportunities at the Grand Opening Media Press Conference, followed by a poolside brunch and an afternoon free to enjoy the property. The star studded evening begins with photo opps at the Grand Opening Red Carpet and world famous Hard Rock Guitar Smash to officially inaugurate the hotel, as per Hard Rock tradition. The Grand Opening Concert sets the tone for the exclusive rock ‘n’ roll event, followed by a VIP After Party featuring DJ ALIYO, where attendees mix and mingle with both the media and entertainers.

"We look forward to continuing our collaboration with the All Inclusive Collection and expanding these unmatched all inclusive Hard Rock Hotels into Mexico," said Hard Rock Hotels & Casinos Executive Vice President, Michael Shindler. "Following the great success of the world's first ever all inclusive Hard Rock Hotel - Hard Rock Hotel & Casino Punta Cana, we value the reputable All Inclusive Collection brand and continued collaboration based on exceeding expectations and high quality service with a classic Hard Rock vibe."

Hard Rock Hotel Vallarta is located in a gorgeous beachfront property featuring unmatched, all-inclusive luxury accommodations including in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service, live entertainment and more.

One of only three AAA Four-Diamond hotels in the area, this stylish property features 348 guest rooms including six restaurants offering tantalizing specialty cuisines, four bars and lounges with top shelf drinks, two large outdoor swimming pools, children’s pool, a dive pool for scuba diving demonstrations and lessons, beach volleyball court, tennis court, half-court basketball, seven-hole pitch and putt golf, fitness center, Body Rock Fitness Center, unmatched music memorabilia, signature Rock Spa, beauty salon, Rock Shop and nightly theme parties at the outdoor amphitheater. The property additionally features 6,300 square feet of meeting facilities.

Accommodations at Hard Rock Hotel Vallarta start at $171 per person, per night, based on double occupancy. To book a vacation experience at Hard Rock Hotel Vallarta, visit hrhvallarta.com, call 888-680-7625 or contact your preferred travel professional.