Mexico City, Mexico – The Mexico City government launched a tourism program last week, offering flights, hotels, and tour packages to entice Mexicans and resident expats alike to visit the capital.
"It’s good news for everyone," Mayor Miguel Mancera said. "How I see it is that tourism is a huge boost, a trigger - to the economic growth of the country and obviously the city."
Under the "Disfruta Ciudad de Mèxico," or Enjoy Mexico City program, city hall teamed up with four airlines – Areomar, Aéreoméxico, Interjet, and Volaris – and 125 hotels and tourism operators to offer the packages.
The 63 packages, divided into weekend and mid-week trips, range in price and are meant to make it easier for tourists to visit the capital. The Mexico City Tourism Secretariat’s webpage rates the deals with a star system and displays trip prices depending on the hotel and the amount and kind of tours chosen.
For example, two weekend nights at the Holiday Inn in the Historic Center, with breakfast and ground transportation to the Mexico City airport included, costs $525 for two people. The deal also includes guided trips to Xochilimilco, Coyoacán, the Frida Kahlo House museum, the National Anthropology Museum, and the pyramids of Teotihuacan, just outside of Mexico City.
The program is expected to help the city’s tourism industry take in $4 billion this year, about 3 percent more than in 2012, said Miguel Torruco, Mexico City tourism secretary. Torruco said that the secretariat will also work with financial institutions to enable tourism operators and service providers to get more credit.
"The secretariat must put new lines of credit at the disposition of tourism operators so that they can improve and diversify their products," Torruco said.
Although Cancún, Mazatlán and other beach areas might seem more desirable tourist destinations than this sprawling, congested mega-metropolis, Mexico City is the most-visited place in Mexico, with over 12 million tourists traveling to the capital last year.