Mexico City, Mexico - Mexico's box office record was broken for the second time in less than four months thanks to a comedy about a playboy whose life is suddenly upended by a baby's arrival.
The motion picture, "Instructions Not Included," has been seen by nearly 8.7 million people in just 10 days in Mexican theaters, garnering $27.3 million. Televisa-owned distributor Videocine submitted 1,500 prints of the film, a monster release by Mexican standards as most producers here would be happy to have a release on 300 copies.
The film, starring and directed by popular Mexican comic Eugenio Derbez, had already broken a record in the United States by becoming the most seen Spanish-language movie in US box office history. It's on target to becoming one of the 10 highest grossing foreign movies ever in the US.
The movie has a different name in Spanish, No Se Aceptan Devoluciones, which translates as "Returns Not Accepted."
In Mexico, the movie shattered the previous record set earlier this year by another comedy, Nosotros Los Nobles - "We Are the Nobles" - which attracted more than 7.2 million over 15 weeks on movie screens.
The old record was held by "The Crime of Father Amaro," a drama that was seen by 5.2 million people in Mexican movie theaters in 2002.
Instructions Not Included is the tale of Valentin, a bachelor from Acapulco who suddenly must raise a baby girl when a former lover leaves the one-year-old child on his doorstep.