Nuevo Vallarta, Mexico - For the fourth consecutive year the Saturday Waterside Art Shows along the Marina Nuevo Vallarta boardwalk are being set up, ready to present local art throughout the high season in order to reinforce cultural tourism in the Riviera Nayarit.

Every Saturday from 9 am to 12 noon there will be a lineup of mostly local artists preparing painting and sculpture installations, thus creating a tourist attraction for the region.

Federico León de la Vega, owner and founder of the Estudio Café art gallery and cultural center, is part of the team that organizes the Saturday Waterside Art Shows, and an artist in his own right. He mentioned they have had up to 15 artists participating in these weekly events.

"This space is totally free and the invitation is open to every original artist. The proceeds from the sales will go directly to the artists, while the area businesses will benefit from the attraction they generate," commented León de la Vega.

Federico León designed the Sailboat Sculpture which, together with the other sculptures that are being installed in the region, seeks to create the iconic attractions that generate tourism, such as the Little Mermaid statue in Copenhagen that receives over 3.5 million visitors per year.

The Sailboat Sculpture is also a sundial and will be inaugurated on the afternoon of December 21st (the Winter Solstice), when the story behind the art will be shared, accompanied by jazz music composed by local musician Néstor Pulido.

"The tourist who seeks art is more civilized, spends more, is more generous, has less issues and is less problematic. This is the tourism we should seek," concluded León de la Vega.