Dunkin' Brands Group Inc. has signed a franchise agreement with a subsidiary of existing franchisee Sizzling Platter LLC to develop the Dunkin’ Donuts brand throughout Mexico, the company said on Monday.
Canton, Massachusetts-based Dunkin’ said the agreement with Murray, Utah-based Sizzling Platter calls for more than 100 Dunkin’ Donuts restaurants in Mexico City, as well as the states of Hidalgo, Jalisco, México, Morelos, and Querétaro.
"There’s a significantly high demand in Mexico for what Dunkin’ Donuts offers — high-quality food and beverages served fast and at a great value," said Paul Twohig, president of Dunkin’ Donuts US and Canada, and Dunkin’ Donuts and Baskin-Robbins Europe and Latin America.
"We’re very pleased to be entering Mexico with the experienced leaders at Sizzling Platter," Twohig said, adding that Sizzling has a strong track record in quick-service restaurants.
Dunkin’ Donuts restaurants in Mexico will offer the brand’s hot and iced coffees and other drinks, as well as bagels, muffins, croissants, donuts, and sandwiches, the company said. "The brand will also offer regional menu items to cater to local tastes," Dunkin said in a press release.
Mitch Lowe, general counsel and vice president of development for Sizzling Platter, said in a statement: "We’re very passionate about Dunkin’ Donuts’ unique value proposition, and feel it will resonate well with guests across Mexico."
The agreement marks a return to Mexico for Dunkin’ Donuts, which had a presence in the country from 1992 to 2009, with just over 100 restaurants at its peak. The restaurants closed as a result of the termination of the franchise agreements for the locations.
Dunkin’ Brands Group said it will continue to recruit multiunit franchisee candidates for other regions of Mexico.
About Dunkin’ Donuts
Dunkin' Donuts currently has more than 11,000 restaurants in 33 countries around the world, including nearly 8,000 restaurants in North America, in Aruba, the Bahamas, Canada, Guatemala, Honduras, Panama and the United States. Its largest market is the United States, where Dunkin' Donuts currently has more than 7,900 locations. Since its founding in 1950, Dunkin' Donuts has become known around the world for its pairing of high-quality coffee and delicious donuts, as well as its range of other food and beverage options. Every year, Dunkin' Donuts sells more than 1.8 billion cups of hot and iced coffee and more than 2.5 billion donuts in its restaurants worldwide. In addition, there are more than 15,000 ways to order a cup of coffee at Dunkin' Donuts given the brand's selection of coffee blends, flavors, dairy and size options, along with dozens of different donut varieties to choose from.
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