Puerto Vallarta, Mexico - Grupo Vidanta, the largest and most luxurious group of resort properties in Mexico, celebrated its 40th anniversary last year and 2015 is shaping up to be another grand year of expansion, especially at the Nuevo Vallarta location.
One of the biggest additions to their portfolio of offerings was their partnership with Canada’s Cirque du Soleil. The two companies recently announced their second development project with plans to construct and operate a first-of-its-kind immersive entertainment theme park experience in Nuevo Vallarta. While still in the initial phases of conception, this new project is proposed to include water and nature park elements, as well as outdoor evening performances. Each experience within the entertainment park will be animated by Cirque du Soleil artists and follow a common storyline. Guy Laliberté, founder of Cirque du Soleil, remarked "We set ourselves the challenge of creating something unlike anything the world has seen before."
Visitors will be immersed in a new and magical realm full of surreal structures, strange characters, spectacular rides, and unexpected experiences. The park will feature three in-park resort hotels, each themed, as well as a full Cirque du Soleil show and water park experience. This announcement came on the eve of the launch of JOYÀ, an intimate and immersive theatrical and culinary experience that premiered at the Riviera Maya property November 2014. This is Cirque du Soleil's first-ever resident show in Mexico, about a rebellious teenage girl who gets caught up in her eccentric grandfather´s search for the secrets of life in the jungle. JOYÀ is the first Cirque du Soleil show to include a dining experience as part of the performance, and has been playing to sold-out audiences since its debut performance.
Development of the new Nuevo Vallarta project aims to reimagine the theme park experience in the same way JOYÀ redefines theatrical and culinary entertainment. "We have been dreaming together with Cirque du Soleil to create new categories of entertainment for Mexico and the world for more than five years," said Grupo Vidanta founder Daniel Chávez Morán. Construction is expected to be complete in 2018.
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