Puerto Vallarta, Mexico - On November 20 and 21, from 11 am–11 pm, Mexico's Craft beer producers will hold the first "RisingHop 2015" microbrew festival in Puerto Vallarta, at Puerto de Luna's Parota Park.

The aim is to promote the culture of craft beer that has been growing in the country, responsible consumption and family life, said Jose Armando Alvarado, organizer of the festival. "It's a good opportunity for people from neighboring states like Guanajuato, Michoacán, San Luis Potosi, Aguascalientes, Zacatecas, Colima and Jalisco itself, to visit Puerto Vallarta and enjoy Mexico's growing beer craft," said Alvarado.

He noted that in Puerto Vallarta there are a variety of attractions, as it is renowned not only for its beaches and its wide variety of culinary styles, but also for the warmth and friendliness of the people in Vallarta.

The first festival will feature 5 pavilions that offer, in addition to beer and food tasting, art, entertainment and activities for visitors of all ages. In total there will be more than 10 craft beer stands offering local, national, and international brews, and 10 food vendors offering traditional regional cuisine and international foods.

RisingHop 2015 festival in Puerto Vallarta will include live music from local and national bands from electronic, jazz, blues, and rock.

The pavilions will also host a variety of crafts from the region, such as handicrafts, jams, organic honey, bags, dresses, jewelry, bread, and more.

For this festival, the participation of breweries Brewing Los Muertos in Puerto Vallarta, The Terrible, Brewery Colima, five brands from Michoacán Brewers Association, plus imported Belgian beer through The Beer Box.

Friends of Puerto Vallarta Pet Animals and Purr Project, which will be present in publicizing their work and raising awareness to people about caring for their pets. A portion of the entrance fee will be donated to the two non-profit associations.

The entry fee to Rising Hop 2015 is $100 pesos and will include a full pint or two tastings and bracelet. Children (accompanied by an adult) get in free.

For people who come with family, there will be a nursery and playroom that will give small workshops, which will help kids develop their motor and mental skills by experienced psychologists. For more information, visit the event's official website, RisingHop.com.