Puerto Vallarta, Jalisco, Mexico - The owner of Devil's Bar recently announced the launch of their new "Hellfire Tequila."

The cinnamon-flavored tequila is a Mexican product, and the name 'Hellfire' was chosen to help the brand become known as the tequila version of Fireball Whiskey.

This is good news for bartenders who work in the tourist zones of Mexico, where vacationers are always asking for shots of tequila or Fireball.

The tequila is within the definition of a real reposado tequila, using 100% blue agave that has been grown and distilled in the state of Jalisco. (The official home of tequila.)

Alan James, one of the founding partners, explained: "the new Hellfire Tequila is distilled using an oak-barrel aging process to produce smooth reposado tequila that is ideally suited for drinking on the rocks, chilled as a shot, and in mixed drinks. Adding Hellfire to the tequila market sees the brand presenting products unmatched by any of its rivals," he said. "We are excited to launch Hellfire Tequila."

Primarily a shot drink, Hellfire Tequila is a fun and energetic brand, which places emphasis on having a good time and enjoying life. James hopes that it will serve as a popular alternative to the shots of tequila or Fireball Whiskey requested by Mexico vacationers.

"Having worked in the industry for many years I've seen many trends and changes, and what has become very apparent is that those who drink shots of tequila and Fireball should be drinking Hellfire Tequila instead," James said. "When people ask for Fireball Whiskey, instead of telling them 'we don't sell fireball,' Hellfire Tequila can be presented to them."

Bottles of Hellfire Tequila are now available for purchase. To learn more, and to place orders, please visit the website at hellfiretequila.mx.