Televisa Looks to Offer Internet Service Via TV
 Wire services
Grupo Televisa SA is preparing to offer Internet service here via household television sets and over various digital devices, for which it has signed an agreement with U.S. computer chip giant Intel Corporation.
José Baston, Televisa's corporate vice president for television, and Eric Kim, Intel's world marketing vice president, said that given the growth in the use of digital technology, the pact provides an ideal way for their firms to enter into this market.
Currently, virtually all aspects of life are orienting themselves into a digital format, which has led to a convergence "not only of equipment, but also of content, resulting in the so-called digital household," said Kim at Wednesday's session where his firm concluded the deal with Mexico's largest TV network.
He said that Intel intended to market devices for sharing digital content over both wired and wireless networks and mounted in an entertainment center like a personal computer.
"The aim is to allow the user to access different digital content from assorted devices, MP3s, DVD players, plasma TVs and others," he added.
Baston said that Televisa's agreements with Intel, including the most recent one, lay the groundwork for producing content for the Internet, cellular phones and palm-held devices, particularly those geared toward music and entertainment.
"Up to now, video has not been distributed over cellular phones, music on demand is limited, and so we've opened up an opportunity to distribute content," he said. |
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Technology News | June 2005 
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