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 Business News | December 2006 
BBVA Bancomer Cuts Fraud With New Technology
 Falcon Technology
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Fair Isaac Corporation (NYSE:FIC), the leading provider of analytics and decision management technology, today announced that its industry-leading payment card fraud detection technology is delivering impressive results for BBVA Bancomer, S.A., a leader in consumer banking in Mexico serving more than 12 million customers through 1,700 branches across the nation.
BBVA Bancomer has been using Fair Isaac’s fraud analytics since the mid-1990s to systematically reduce payment card fraud risk for approximately 16 million accounts across multiple lines of business and banking channels, including branches, telephone banking, POS terminals, ATMs, and online banking. By the late 1990s, the lender had lowered its fraud losses from 100 basis points to under 10 in its credit card portfolio. By 2003, the bank had achieved a 70 percent reduction in debit card fraud.
This year, BBVA Bancomer rolled out Fair Isaac’s fraud detection analytics to protect its online card transactions. Since then, the bank has experienced an 80 percent reduction in fraud incidents.
“We are extremely pleased with the excellent results we’ve achieved with Fair Isaac’s Falcon technology as a key part of our fraud management program,” said Gastón Huerta, Director of Fraud Prevention at BBVA Bancomer. “It allows us to maximize our fraud defenses by having multiple solutions work in a collaborative manner and offer our cardholders the best protection possible, while controlling fraud losses and operational costs for mitigation. We can react to existing and emerging fraud schemes more quickly and reduce losses across multiple business lines and customer touchpoints without negatively impacting our good customers.”
Fair Isaac has worked with BBVA Bancomer since the mid 1990s when Mexico’s financial crisis and devaluation of the peso resulted in a dramatic increase in card counterfeiting. By implementing Fair Isaac’s Falcon™ Fraud Manager, BBVA Bancomer has been able to detect fraud before customers and merchants noticed problems, and take early action to minimize negative impact, while enabling the lender to maintain top-notch customer service and grow sales.
Based on its successful deployment of Falcon Fraud Manager to protect its credit card portfolios, the bank decided to expand its commitment to Falcon analytics to protect its debit portfolios, and more recently, to protect its online channel from fraudulent activities such as keystroke logging.
Keystroke logging has become a common problem in Mexico at public Internet sites, where fraudsters log all key strokes entered on a particular computer in order to retrieve and use the information for illegal purposes. By using Fair Isaac’s advanced fraud analytics, the bank is now able to detect when a demand deposit account has been compromised through the online channel by recognizing suspicious movement of funds between accounts within or outside of the bank.
“As the success of BBVA Bancomer illustrates, leading financial institutions not only need a strong commitment and expertise for managing fraud, but also a robust and scalable enterprise fraud management approach that provides all-points protection against the multi-faceted nature of fraud,” said Robert Duque-Ribeiro, Vice President of Financial Services for Fair Isaac’s Global Strategic Clients and Latin America. “Fair Isaac’s Enterprise Decision Management solutions for fraud and identity theft detection are known worldwide for their effectiveness in helping businesses across industries cut fraud losses and protect their customers from fraudulent transactions.”
The Falcon solution uses a combination of sophisticated neural network models, patented account profiling technologies, case management and flexible, user-definable intelligent rules to analyze payment card transactions for the most subtle signs of fraud. Used to fight payment card fraud for more than 15 years, Falcon Fraud Manager currently monitors more than 450 active accounts across six continents and saves leading card issuers millions of dollars every day.
About BBVA Bancomer: Grupo Financiero BBVA Bancomer (GFBB) is the leading private financial institution in Mexico in terms of deposits, which amount to 379,784 million pesos as of December 2005, and in customer base, with more than 12 million clients. As of the same date, GFBB’s assets reached 572,951 million pesos, with total equity of 78,557 million pesos and 31,199 employees.
The main subsidiary of GFBB is BBVA Bancomer (Bancomer), a leading banking institution which operates under a universal model through a retail network of 1,718 branches and 4,410 ATMs as of December 2005 and as of November of 2005 representing 25.0 percent and 19.9 percent, respectively, of the Mexican banking system.
About Fair Isaac: Fair Isaac Corporation (NYSE:FIC) makes decisions smarter. The company’s solutions and technologies for Enterprise Decision Management give businesses the power to automate more processes and apply more intelligence to every customer interaction. Through increasing the precision, consistency and agility of their decisions, Fair Isaac clients worldwide increase sales, build customer value, cut fraud losses, manage credit risk, reduce operational costs, meet changing compliance demands and enter new markets more profitably. Founded in 1956, Fair Isaac powers hundreds of billions of decisions per year in financial services, insurance, telecommunications, retail, consumer branded goods, healthcare and the public sector. Fair Isaac also helps millions of individuals manage their credit health through the www.myFICO.com website. Visit Fair Isaac online at www.fairisaac.com. |
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