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 News from Around Banderas Bay | January 2007 
Ujena Bikini Jam 23 - the New Spring Break
 PVNN
| | The Bikini Image Awards is much more than just an awards show - it's part of the Puerto Vallarta annual Ujena Bikini Jam featuring location photo shoots, the Puerto Vallarta International Ujena 5k Run/Walk, nightly parties, fashion shows and a golf tournament. |
Puerto Vallarta - Puerto Vallarta will host the 2nd Annual Bikini Image Awards which is part of the annual Ujena Bikini Jam (Aug 25 - Sept 3). Over 200 bikini models and photographers from over ten countries will be competing.
"The Bikini Image Awards is a very unique event," stated director Bob Anderson. "It is an event honoring bikini models and photographers and showcasing how the bikini, a simple fashion garment has grown into one of the most powerful marketing tools in the world."
Bob Anderson is the owner of one of the most successful swimwear companies in the world. He founded the Ujena swimwear company in 1984. Prior to Ujena, at age 17, he started Runner's World magazine and built it into a $30 million dollar company reaching over 490,000 paid circulation world wide. He started the Bikini Image Awards last year.
"We will be presenting five people" stated Bob Anderson, "the Bikini Image Award for outstanding achievement in modeling, photography, entertainment, business, or athletics. Each has modeled or photographed the bikini and feels this experience has helped advance their career."
Those who will be honored are: Jenn Brown (won two major bikini contest and today is a producer and does the NFL News and Notes on Espn), Shari Wiedmann (started as a bikini model and today is a model, actress and producer), Kristina Hughes (bikilni modeling got her started in the industry she loves. Have finished several movies and is a regular on several tv programs), Tami Tyson (started as a fitness bikini model and has become a very sucessful business woman), Stephen Harvey (travelled the world with Ujena photographing models. Has developed a very sucessful photography business).
"The Bikini Image Awards is much more than just an awards show. It's part of the Puerto Vallarta annual Ujena Bikini Jam featuring location photo shoots, the Puerto Vallarta International Ujena 5k Run/Walk, nightly parties, fashion shows and a golf tournament," said public relations director Catherine Cross.
The Ujena 5k Run is unique. It is the only race in the world that features bikini models along with elite runners. Fitness is a very important part of modeling and photography. Contestants in the Bikini Jam are required to compete and earn valuable points by finishing.
"I am glad Bob requires the models to run the 5k...fitness and modeling go together. I have participated in the Ujena 5k four times. Just recently I have been asked to be a Ujena staff model...I know it will be hot in September but I am returning and will be ready to run," Martha Gonzales stated.
Over 200 models and photographers from all over the world will be competing for the Ujena Model and Photographer of the Year awards presented at the Bikini Image Awards.
The genius behind the Bikini Model Image Awards reaches far beyond the potential worldwide exposure it will attract.
"We are also inviting companies who are recognized and well known for incorporating the natural attraction of the bikini into their business success. All of these companies will share this common thread and all will also have the opportunity to build a powerful promotional campaign around finding their very own Bikini Image Award winner," stated Bob Anderson.
Most of companies that participated in 2006 are expecting to return along with many others. Some of those companies were Bennett Productions (from Hollywood), Coca-Cola, One Model Place, Maxx Wireless, Maxim en espanol, Solomodels, Action Event Pros, Corona, Extra TV 42 (from Costa Rica), Naked News (from Canada), C1RCA (leading skateboard company), Senor Frog's, Cuervo, Domino's Pizza, Christine Nightclub, Hilo, LUSH, palm, Collage Club, North American Travel, El Tigre, and Bogart's.
Over $200,000 of gifts, prizes, trips and cash will be awarded at the Ujena Bikini Jam. The competing models and photographers will be featured at ujenatalent.com.
The Bikini Image Awards will also feature exciting musical entertainment.
"Our first annual last year was so successful. It was so exciting to see over 20 companies award the bikini model or photographer of their choice the coveted Bikini Image Award, " stated director and founder Bob Anderson.
There is still time to get involved with this year's event.
Contact:
Catherine Cross (PR director) - 650-948-8901 (USA)
Martin Rodriguez (Puerto Vallarta director) - 322-255-3475 (Mexico)
Andy Boggeri (event manager) 510-919-1074 (USA)
Bob Anderson (Jam director) 650-917-9563 (USA)
Download the Bikini Image Awards press release as an Adobe PDF document.
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