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 News from Around the Americas | April 2007 
Barbie Set for Cinco de Mayo
 Elaine Ayala - San Antonio Express-News
| | Cinco de Mayo Barbie |
Mattel long has diversified its doll lines with Hispanic versions of its classic toy. Since 1980, it has responded to a growing Latino market by producing 10 Latina Barbies.
Its 11th — Cinco de Mayo Barbie — makes its debut for the May 5 Mexican holiday that commemorates the 1862 Battle of Puebla.
Though not widely celebrated in Mexico — it marks Mexico's victory over the French — more and more, it's celebrated by Mexican Americans as a day of cultural pride. It's also a big day for companies to market products and services to the burgeoning demographic.
Cinco de Mayo Barbie is a member of the Barbie Collector Pink Label "Dolls of the World" series, and its theme this year is "Festivals of the World."
"To date, the Dolls of the World series features dolls from around the globe including Africa, Asia, Europe, North America and South America," said Elizabeth Grampp, director of Barbie Collector Marketing, in a written response to questions about the new doll.
Cinco de Mayo Barbie wears a ruffled red, white and green dress, the colors of the Mexican flag.
All these Barbies have another thing in common regardless of their diversity: their measurements. In human form, they would be 7 feet tall, have a bust size of 44 inches, a 17-inch waist and hips that lie at 40 inches.
Meanwhile, Latinas, who come in all colors, sizes and shapes, are more likely to fall in the average category as reported by the U.S. Department of Health and Human Services, which is 5-foot-3 and 152 pounds.
Raven-haired Cinco de Mayo Barbie will sell for $19.95 at retailers nationwide as well as in the Barbie Collector catalog and at www.barbiecollector.com. |
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