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 Technology News | June 2007 
Mexican Maps: A New Market for Electronic Routing and Navigation
 PRNewswire
Eschborn, Germany - "South of the border" there is a significant market - and some routes to find, too. That's where the idea came from, when in October 2006, Mapsolute GmbH, the company behind Map24.com, Germany's number one routing portal, chose their partner for Mexico.
Together with local company, Wilsa Maps of Mexico City, Mapsolute launched a mapping portal without knowing if the Mexican market was yet ready for it. In the months that followed, an overwhelming response proved that Mapsolute and its pioneering partner's strategy was right: the demand for city and roadmaps came as a very pleasant and welcome surprise to them.
Within six months the partnership between Mapsolute and Wilsa has already generated profits for both companies. They were able to target a diverse range of clients and a broad range of products in the market such as fleet tracking, branded searching on companies' websites and internet promotion like bannering or Mapsolute's own 'Mapvertising', which enables clients to implement their outlets and trademarks like billboards on the maps.
Thomas Golob, Co-Founder and CEO of Mapsolute GmbH, says: "We are especially proud of winning Internet portals, media and telco branches with big names in the domestic Mexican markets. For us, Mexico is a strategically important milestone, pursuing our worldwide growth strategy".
Mapsolute, founded in 1996, now offers virtually every service for routing clients - from software up to consumer-oriented solutions for vertical markets and communities as well as dynamic and mobile solutions. The expansion 'south of the border' was made possible by the database of Navteq, which supplies the map data for Mapsolute. The Mapsolute-owned internet portal http://www.map24.com/ is marketed in 15 countries and is the leader in route planning and address visualization on the Internet.
CONTACT: Britta Muller, Seahorse communications Brandenburger Weg 30 65719 Hofheim Germany; phone +49-6196-777-56-650 mobile: +49-176-177-56-650 E-Mail: Britta.Mueller@c-hrs.com Mapsolute GmbH |
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