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 Technology News | January 2008 
Grand Velas Resort Wins Award for Website
 Hospitality Net
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Santa Clara, CA - Milestone Internet Marketing, Inc., (Santa Clara, CA) announced today that its Grand Velas Resort Website (www.grandvelas.com) won the HSMAI’s Adrian Gold Award for Search Marketing Strategy in the “Hotel – Individual Property” category in the 51st Adrian Awards Competition. Out of the 1,300 sites submitted for the Adrian Awards this year, www.grandvelas.com was judged as one of the best for Web Marketing by expert hospitality, travel, tourism, and media professionals based on the internet marketing strategies used to promote the resort website.
Milestone used the latest internet marketing techniques including several Web 2.0 strategies such as Online Videos, RSS feeds, Social Media optimization to drive a phenomenal return on investment for the property. The return on investment for the property website in its first year of being live is close to 25X and continues to climb as several of the strategies in Web 2.0 arena continue to play out and drive additional revenue to the property.
Milestone developed a new website for the resort in early 2007 to reflect the resort’s luxurious and relaxing atmosphere. The website targeted their key market - primarily leisure vacationers, honeymooners, spa travelers, destination wedding guests, and corporate travelers. Once Milestone began promoting the website, visitors to the site increased 200% within three days of launching the new website. Visitors increased another 30% when RSS feeds and online videos for the website were launched. The website also generated a significant amount of new phone reservation activity. Grand Velas All Suites & Spa Resort now ranks high for several search terms on Google and other search engines.
About Grand Velas: In Nuevo Vallarta, Riviera Nayarit, Mexico, Grand Velas All Suites & Spa Resort is a member of The Leading Hotels of the World and a recipient of the AAA Five-Diamond Award. Located just 15 minutes north of Puerto Vallarta on Banderas Bay, the resort features 267 ocean-view suites, ultra spacious Spa Suites in the resort's new tower and new three-bedroom and two-bedroom Imperial Suites. Grand Velas Spa is the crown jewel of the resort and a member of Leading Spas of the World. The spa features 20 treatment rooms, over 80 spa treatments, a high-performance gym and exercise room, spa boutique and a beauty salon.
About Milestone: Milestone Internet Marketing, Inc. is a leading provider of Internet marketing solutions for the lodging industry. Milestone’s portfolio of services included Website Design, Search Engine Optimization, Pay-per-Click marketing, Email marketing, and several Web 2.0 initiatives like Online Videos, Blogs, RSS, etc. Milestone currently works with over 600 hotels and drives over $75M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies in the US. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information, please visit www.milestoneinternet.com or call (888) 350-8396. |
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