| | |  Technology News | October 2009 
TomTom To Navigate Through Mexico
 RFP News
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October 09, 2009
TomTom is expanding into Mexico. TomTom will enter the market with three products: the premium TomTom GO 630, the mid-range TomTom XL 330S and the entry-level TomTom ONE 130. The products will be distributed by MDX Electronics.
Ease of use
All TomTom products are plug and play and can be used straight out of the box, with no monthly fees. They feature a touchscreen with an intuitive navigation menu and icons in International Spanish. Clear voice instructions ensure drivers get to their destination without stress. A smartly designed EasyPort™ mount ensures easy stowing and carrying.
Map Coverage and Map Share™
The new TomTom products feature maps from Tele Atlas covering hundreds of thousands of kilometers of roadways in Mexico’s top cities, including Mexico City, Guadalajara, Monterrey and Puebla, and popular vacation spots such as Puerto Vallarta and Acapulco. The maps also include more than 100,000 points of interest.
Safety as a priority
Research institutions including Virginia Tech Transportation Institute in the United States and TNO in the Netherlands have shown that satellite navigation has a positive influence on driving behavior and traffic safety. In addition, driving with a navigation device increases driver’s alertness and reduces stress levels. Safety is a key priority in the development of all TomTom products. All TomTom devices come with comprehensive safety features, including the TomTom “Help Me!” emergency menu to easily access local emergency services while on the road.
“With over 16 million cars on the road, the Mexican market is a key component of our strategy to expand our presence in the region,” says Elias Kabeche, area director, TomTom Latin America. “We are confident that our unique combination of easy to use products and popular features will help us secure the same leading position in Mexico that we already have in the rest of the world.”
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