| | |  Business News | October 2009 
Mexico's FEMSA in Talks Over Beer Business Deal
 Reuters
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October 02, 2009
Mexican brewer and bottler FEMSA said it is in talks with several companies about a possible deal involving its beer business. The Wall Street Journal said the possible merger of its operations could be worth up to $9 billion.
Here are some facts about the Mexican drinks maker:
• FEMSA (FMSAUBD.MX)(FMX.N) is one of the world's largest brewers by volume and often pegged as a target in global beer industry consolidation because of its strong brands and growth. Its chief rival in Mexico is Grupo Modelo (GMODELOC.MX).
• FEMSA makes Bohemia, Carta Blanca, Dos Equis, Sol and Tecate. It sold 20.1 billion pesos ($1.5 billion) worth of beer worldwide in the first half of 2009. Price rises compensated for weaker volumes in its key markets, Mexico and Brazil.
• FEMSA is also one of the biggest Coke bottlers (KOF.N) (KOFL.MX) in Latin America but in a twist of fate sealed at the start of the 20th century it does not own the license to sell Coca-Cola in pop-guzzling northern Mexico.
• FEMSA's beermaking division is credited with sparking industrialization in northern Mexico at the end of the 19th century, when the beer producer's success attracted glass and steelmakers to bottle and cap its brews.
• FEMSA, which produced its first beer in 1890, owns the concession to manage top-flight Mexican football team Rayados de Monterrey in its home city of Monterrey, near Texas.
• FEMSA's Mexico-traded shares, which suffered less than many other Mexican blue-chips from the crisis in financial markets, rose to an all-time high of 57.80 pesos on Thursday, up 12.50 percent in its strongest one-day gain in a year. The company's New York-traded stock closed up nearly 17 percent.
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