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Porn Domain .XXX Gets Initial Approval
 Michael Winter - USA Today
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June 26, 2010
Pornography is closer to having its own official Internet domain. After previous rejections, the Net's governing body has initially approved .xxx for sites with adult content.
ICANN, the Internet Corporation for Assigned Names and Numbers, gave its conditional blessing today at a conference in Brussels. Final approval is expected in October; the new domains will appear early next year.
The company backing the domain, ICM Registry, said in a statement it would now work with ICANN "to complete the expedited due diligence on our technical and financial qualifications and to finalize the contract to run .xxx." The registrar said the new top-level domain would make it easier to filter out inappropriate content. ICM said it already has 110,000 pre-reservations for .xxx domains, which would cost $60 a year to register.
But, as Cnet notes, porn sites would not be compelled to adopt .xxx; it's strictly voluntary.
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