| | |  Americas & Beyond 
United States Implements Mexican Addiction Prevention Program in Five Border States
 Suzanne Stephens Waller - Presidencia de la República
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September 06, 2010
During the U.S. – Mexico Binational Drug Demand Reduction Policy Meeting held on September 3, Director of the Office of National Drug Control Policy Gil Kerlikowske, announced that the US Government will begin to implement a program in five of the country's border states, adapted from the National Information Campaign for a New Life to attend and prevent addictions.
For her part, Margarita Zavala, president of the National DIF and the Mexican President's wife, pointed out during the meeting that addictions are one of the greatest challenges we have today and that it is important to treat it as a regional issue since it affects various countries. That is why work will be carried out simultaneously in border communities in Mexico to implement the Campaign for a New Life.
Mrs. Zavala also noted that it is essential to deal with the subject of addictions not only as a matter of national security but as an issue of public health and development.
The director of the US Office of National Drug Control Policy highlighted the importance of working to deal with drug addiction with international partners, among which Mexico occupies a prominent place. He also reported that this announcement is the result of a meeting that took place in February of this year in the White House, where Mrs. Zavala and Mexican Health Secretary José Ángel Córdova Villalobos presented the details of the National Information Campaign for a New Life.
The campaign has been implemented in Mexico since June 20087 to make the population aware of the risks entailed by addictions and publicize the primary health and specialized services offered by the New Life Centers in Mexico.
The campaign seeks to create a National Network of Attention for Addictions that will involve various institutions with experience in the issue, government offices, educational institutions and organizations in civil society and the private sector.
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