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Riviera Nayarit Adds Another Success Story with the Touristic Half Marathon
 RivieraNayarit.com
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November 27, 2010
| | The 2nd Annual Riviera Nayarit Touristic Half Marathon, which took place on November 13, 2010, fulfilled all attendance expectations with 310 registered competitors. | |
The 2nd Annual Riviera Nayarit Touristic Half Marathon, which took place on November 13, 2010, fulfilled all attendance expectations with 310 registered competitors and a great atmosphere that combined camaraderie and sportsmanship.
Ema Leticia Joya from Jalisco and Juan Carlos Razo from Nayarit were the winners in the respective male and female categories at the 2nd Touristic Half Marathon of Riviera Nayarit, which represents yet another success story for this touristic destination after assembling 310 runners from all over Mexico.
Juan Carlos Razo took 1 hour, 15 minutes and 44 seconds to run the 21 km course that was deemed by officials from the Association of International Marathons and Distance Races (AIMS) as one of the most beautiful in the world. Upon crossing the finish line, the Nayarit native raised his arms to celebrate his victory in the overall male category.
Fourteen minutes later, with a time of 1 hour, 29 minutes and 15 seconds, Ema Leticia Joya crossed the finish line, taking the first place in the female category and the eight place in the general category.
The awards ceremony was a social event organized at the Marival Resort & Suites, one of the hosting hotels for this event, which offered a brunch for participants.
"This is the first time I participated in such a large event, and God willing I'll be able to take part in future events, as it was a marvelous experience. I'd like to congratulate you for the successful organization of this event, and I'll see you next year", stated in an email Ricardo Ibarra Bosques, who won the second place in a simultaneous 10 km race in the Male Category E, for adults between the age of 60 and 64.
Riviera Nayarit stands out because of its beauty, its natural settings, the warmth of its people and the touristic services they offer, and its high-quality hotel infrastructure. Because of these reasons, it was easy for the organizers to settle on this destination, as it'll be a key factor to the success of this event.
Since the creation of the Riviera Nayarit brand three years ago, a priority for the industry has been to attract high quality tourism that poses a low environmental impact. This isn't only a marketing issue, but a strategy led by Governor Ney Gonzalez Sanchez to achieve an integral development of the community and to increase not only the raw economic indexes, but also the well being of the society as a whole - and high performance sports are a key niche to achieve this goal.
The strong impulse that Riviera Nayarit is receiving through events like the Touristic Half Marathon of Riviera Nayarit, which is promoted by the Convention and Visitors Bureau (CVB) is possible due to the joint work of Federal entities, and chiefly by the Tourism Secretary Gloria Guevara, who supports the promotion of events like the Half Marathon through the Mexican Council for the Promotion of Tourism (CPTM).
About Riviera Nayarit: Mexico’s newest destination, Riviera Nayarit, stretches along 192 miles of pristine Pacific coast framed by the majestic Sierra Madre Mountains just ten minutes north of accessible Puerto Vallarta International Airport. The region extends along the entire coast of the Pacific state of Nayarit including the resorts of Nuevo Vallarta, the historic colonial town of San Blas, exclusive Punta Mita, picturesque fishing villages, miles of serene beaches and spectacular Banderas Bay. Riviera Nayarit offers countless activities, all pleasantly affordable, such as: PGA golf courses, luxury spas, whale watching, turtle release, zip lining, surfing, record deep sea fishing, bird watching, international cuisine, and shopping for local artwork and traditional Huichol handicrafts. The region attracts and satisfies vacationers of all tastes and budgets with its wide range of accommodations including chic luxury resorts, eco-tourism boutique hotels and quaint B&B inns. Visit the website at RivieraNayarit.com
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