Puerto Vallarta, Mexico - In an effort to continue providing educational and cultural programming, Jalisco System Radio and Television (SJRT) has launched a new station, C7 Puerto Vallarta. This is the station on which the coastal region will have free access to Pan American Games coverage.

In the presence of Secretary General of Government, Fernando Guzman Perez-Pelaez, SJRT officially began transmission of the signal C7 through the local broadcast channel 13, whose primary coverage is the county seat and the Bay of Banderas.

This project, long considered a dream for the SJRT, took years to institute, and it was not until 18 months ago that the idea began to strengthen. The Federal Telecommunications Commission allowed only 60 days for the permit process, however SJRT was able to comply.

It was noted that by the time the channel begins to operate as a repeater, programming will be like the C7 played in Guadalajara, with the addition of one live broadcast program that will be recorded in Puerto Vallarta: "The Spice of Life," led by businessman Ignacio Cadena, who has believed in this project since its inception.

The director general of SJRT, Samuel Muñoz Gómez, said the C7 signal will reach as much as 70% of the state of Jalisco. The network also has been extended to large-scale, so that between Mexico and the United States it is anticipated the channel will garner 10 million viewers.

The new Channel 13 has been designed in three stages: the first, which is currently operating is a signal of 35,000 watts that reaches an area of approximately 20 miles. The second phase, anticipated to be reached within the first two months of 2012, will operate at 45,000 watts and reach 60 miles, achieving excellent coverage in Puerto Vallarta and Cabo Corrientes, Jalisco, and Bahía de Banderas, Nayarit; the third phase will operate internationally.

It is important to mention that C7 is the only television channel in Jalisco that has all the rights to broadcast 750 hours of the Pan American Olympic Committee sessions.