Puerto Vallarta, Mexico - On January 5th, with the goal of promoting the culture of waste separation at school and at home, and thus participating actively in the care of the city, Mayor Salvador Gonzalez Resendiz initiated the "Separate and Recycle" program in Vallarta's primary schools.

Together with teachers and local authorities the program will soon begin for more than 5000 students in 10 Puerto Vallarta schools, where they will acquire the habit of classifying organic and inorganic waste, thereby contributing to the preservation of the city and the environment.

During the program's initiation, Resendiz thanked director Carlos Parra Lopez for officially starting the program. He said, "Today in this primary school we begin the program which will be implemented in 10 schools, and we know that, with the help of their teachers and the director, these children will accomplish good results. Working together we have the opportunity to continue to grow as a society, so many congratulations to all involved."

The Director of Municipal Utilities, Roberto Gonzalez, told the students that the amount of waste generated in Puerto Vallarta is about 480 tons per day. He also explained the dynamics of how the program will be handled, so that the students understand how they can easily participate by depositing inorganic trash in the blue and green containers, and organic into special containers designed for this purpose.

Every third day the staff of Proactive Environment will go to each of the schools that participate in this pilot program, collecting the containers according to the classification.

The principal, Carlos Parra Lopez, signed the engagement letter whereby the school committed to working in compliance with the program. "We the members of the 21 de marzo school pledge to maintain in good condition the baskets and containers that have been installed for the Separate and Recycle program, and we are ready to embrace a true culture of waste separation, with the aim of improving our planet and our city, and teaching our students to sort the garbage into organic and inorganic."