British sports car maker Aston Martin is opening its wings and expanding its reach in the Americas with the establishment of its first ever retail site in Mexico.

Opening for business in the first quarter of 2014, Aston Martin Mexico City will launch with a new 4,500 sq.ft showroom capable of housing six Aston Martin sports cars. In addition to a customer reception area and new car gallery - all finished in distinctive corporate identity - the new dealership partner will also cater to the servicing needs of Aston Martin owners throughout the country.

Julian Jenkins, Regional Director of "Aston Martin The Americas" said: "In the continued development of our retail network across the Americas, we have carefully considered the right locations and appropriate partners to support our growth plans. Consequently I am delighted that in this new appointment we have found the fitting partners who share our passion for the Aston Martin brand and are well placed to help us grow our presence in the emerging Mexican market."

The new dealership will be led by entrepreneurs and experienced automotive specialists, Martin Josephi and Fernando Macias. Located in the upscale Polanco area of northwest Mexico City, the new showroom is perfectly situated to help grow Aston Martin’s presence in the region.

"Aston Martin Mexico City Dealer Principal," Martin Josephi commented: "We are extremely proud to bring to Mexico one of the most iconic and sought after automotive brands in the world. We are confident that Aston Martin will be very well received by the sophisticated luxury automobile clients in our market; customers that will truly appreciate the power, beauty, and soul of each Aston Martin."

The new Aston Martin Mexico City appointment brings the company’s total dealerships to 41 across the Americas and is the first retail site in Mexico.

Aston Martin is a modern, exclusive sports car brand with a unique heritage instantly recognized around the world. In distinctively fusing the latest technology, time-honored craftsmanship, and graceful styling to produce a range of critically acclaimed performance sports cars, Aston Martin has been elevated to a position as one of the world’s most revered brands.

In 2013 Aston Martin has been marking its first 100 years with a series of international celebrations highlighting the unique success of the brand worldwide. The globally-renowned British luxury sports car maker currently offers its strongest product line-up, with the introductions of three new cars in 2013 – the Vanquish Volante, V12 Vantage S and four-door Rapide S, as well as the stunning CC100 Speedster Concept.