Puerto Vallarta, Mexico - The Minister of Tourism for the State of Jalisco, Enrique Ramos Flores, recently announced plans to open a Tequila Museum in downtown Puerto Vallarta.

Mundo Cuervo, the largest producer of tequila in the country and on other scales at an international level, will create the Tequila Museum at what is now the site of the Teatro Vallarta. The craftsmanship of the State of Jalisco is also intended to be shown there.

According to the Tourism Minister, "These new activities will add to the interest and dynamism of visitors to the destination."

The Jose Cuervo complex in Tequila, Mexico, boasts a factory tour, a gallery and a souvenir shop.

While a museum opening date has not been announced, it has already been determined that art exhibitions from Jalisco, Tonalá and Tlaquepaque will also be shown there. "We are seeking a place for Jaliscan artisans to have a permanent exhibition here, because we are sure they will do very well," said Ramos Flores.

The project, which was announced a few days ago, looks ahead to conditioning the Teatro Vallarta spaces to house tequila tasting and other attractions which aim to further attract cruise passengers.

Involved in this project for the city of Puerto Vallarta is the Mundo Cuervo Company, assisted by the Director of Marketing and Public Relations. The Minister of Tourism of Jalisco mentioned, on the other hand, an agreement has already been signed with the Hotel Association of Guadalajara, which states that the associated facilities would display handicrafts produced in Tlaquepaque and Tonala. "This is something we want to implement in Puerto Vallarta," said Ramos Flores. "In Guadalajara there are many visitors who come for business reasons, but in Vallarta, 95% are leisure tourists and a high percentage of foreigners, so it is sure to have great appeal."