Puerto Vallarta, Mexico – As part of the Tourism Board's innovative public relations campaign, the destination recently brought a group of 19 travel bloggers to Puerto Vallarta for a press trip, one of the first of its kind in Mexico, and one that showed immediate results in the social media travel world.

Over 2,000 bloggers showed interest in participating in the press trip, which LATITUDE, the board's PR agency in the United States and Canada, started promoting in November of 2013. The final 19 bloggers selected were chosen because of their ranking by Examiner.com, The New York Times or the Travel Bloggers Exchange, as well as their Klout score and their ability to publish in conventional media.

Participants included the writers of Urban Mommies, Maple Leaf Mommy, Tales of a Ranting Ginger, Mom's Guide to Travel, How To Survive Life In The Suburbs, Thrifty Mom Media, Trips By Lance, InTheKnow Traveler, Tammilee Tips, The Official Roni Weiss Blog, Matt Gibson's Blog, Sun Media, Vee Travels, and the Quirky Travel Guy.

Over 2,000 Tweets, Facebook posts and Instagrams, reaching over 300,000 direct followers with almost 600,000 impression and a Klout score of 71, were made during the five days the bloggers were in Puerto Vallarta. The official Puerto Vallarta handle @pvvisit interacted with the bloggers while in town generating, in some instances, over 20% more impressions for the handle than on a daily basis.

The bloggers participated in 4 different agendas designed to showcase the diverse tourism infrastructure found in Puerto Vallarta, the largest being geared towards family travel, followed by luxury, adventure and LGBT travel with hotel accommodations provided by Marriott CasaMagna, Olas Altas Suites, and Holiday Inn Express.

Activities included Canopy River's River Expedition, Dolphin Discovery's Dolphin and Sea Lion Experience, Sunset Sailing and Sea Safari with Vallarta Adventures, ATV tours with Wild Treks Adventures and Flyboarding at the Lido Beach Club.

Daytime activates included SPA treatments at Terra Noble, Tequila Tastings at Marriott CasaMagna, a day at the Casa Velas Beach Club, and visits to Yelapa and Majahuitas.

In the evenings, the bloggers experienced Puerto Vallarta's night life with Pirates of the Bay, Diana’s Tour, the Puerto Vallarta Gay Bar Hopping Tour, and Vallarta Food Tours' Evening Taco Tour.

Puerto Vallarta's gastronomy was one of the most popular aspects of the destination as the bloggers delighted in taking pictures of the colorful dishes served at El Arrayán, La Leche, No Way José!, Ocean Grill, the Omelet's House, Portobello Restaurant, Trattoria Michel, Maia Restaurant, and brunch at the Sheraton Buganvilias Resort.