Mexico City, Mexico - From September 5-8th, some of Mexico's largest online retail companies and e-commerce sites will participate in the first-ever "Hot Sale" event, the country’s extended version of Cyber Monday.

For 4 days, this Internet shopping event offers everyone in Mexico incredible discounts and deals offered by some of the country’s major online retailers, including Walmart, MercadoLibre, Dafiti, Linio, Interjet, El Palacio de Hierro, Privalia, Gaudena, Estafeta, PayPal, Groupon, clickOnero, BestBuy, Visa, MasterCard and Banamex, among others.

An initiative of the Mexican Association of Online Sales (AMVO) the event aims to promote the use of electronic commerce in Mexico and highlight the many benefits that this medium offers consumers. This inaugural event also has the support of the Mexican Internet Association (AMIPCI) and the Interactive Advertising Bureau (IAB Mexico).

"With the 'Hot Sale' event we are looking to bring in new users and motivate those have already bought online," said AMVO president Eric Pérez-Grovas. "We know that people who buy on the Internet for the first time do it again because they experience the great benefits of this industry; according to the IAB, over 50% of internet users have made some sort of online purchase, and 97% intend to do so again," he added.

Hot Sale is the biggest event of the year taking place in Latin American countries like Brazil, Argentina, Chile, and Colombia. With a format similar to Cyber Monday, Hot Sale Mexico seeks to be the biggest online sales campaign that promotes the use of electronic commerce in the country. For more information (in Spanish) visit hotsale.com.mx.