Puerto Vallarta, Mexico - On Monday, Mayor Arturo Dávalos Peña announced a series of changes within his administration, in order to strengthen the service and attention that the municipal government provides to the citizens of Puerto Vallarta.

The first of these changes is the designation of Sara María Chávez Medina as the new director of Social Communication, replacing Silvia Álvarez Bustos who was put in charge of the Animal Welfare Coordination on Tuesday. Chávez was the acting director general of the Municipal DIF, a position she assumed with commitment from the beginning of Dávalos Peña's administration.

Chávez holds a degree in Communication Sciences and Techniques from the Universidad del Valle de Atemajac (UNIVA), and has ample experience in public service as well as in local and state media. She was the editor and producer of the Grupo DK radio station's "Aqui Guadalajara" program, as well as the weekly cultural and entertainment reporter for Conciencia Pública and Nuestra Ciudad publications, as well as the Ocho Columnas, El Diario de Guadalajara and El Jaliscience newspapers.

Sara María also served as a reporter for Puerto Vallarta's daily newspaper, Tribuna de la Bahía, a professor of Communication and Literature, as well as Writing and Visual Communication, at Universidad Arkos, and was a district coordinator for the Federal Electoral Institute's "Credencial para Votar con Fotografía" campaign.

As a public servant, Sara María Chávez Medina has served as the Municipal DIF (Directorate of Social Development) coordinator, the president of DIF's Voluntary Service System, the coordinator of the Jefas Madres de Familia (working mothers) program and the director of the Municipal Institute of Woman, in addition to being the acting general director of the care institution.

David de la Rosa Flores will assume the role of the General Directorate of the DIF Puerto Vallarta to replace Sara María Chávez Medina.