Puerto Vallarta, Mexico - As it prepares for its fourth season serving the tourism and performing arts communities, Vallarta Tickets announced Tuesday that it has been purchased by Puerto Vallarta native resident and entrepreneur, Srta. Isel Celis.

This ownership transfer is effective immediately and, according to Isel, it will change the scope and future of the popular ticketing service that promotes events and shows. Vallarta Tickets serves hundreds of ex-patriot residents and visiting tourists from around the world.

"Working in the performing arts community for the past few years has only strengthened my love for Vallarta and all that it offers. As the new owner of Vallarta Tickets, I look forward to serving our customers and event partners and showcasing our world-class entertainment options, along with the diverse beauty of our city and the entire Banderas Bay region," says Isel.

Preparations for Season 4 at Vallarta Tickets and the ownership transition have been underway for months. The most notable development is cuts to service fees due to a new back-end service provider. This new system ensures easier and faster online ticket purchasing.

Isel served as the Director of Client Services in Season 3 and is very pleased that the previous backend service is permanently shelved. "Last year there were too many complications without support for business expansion," says Isel.

Another big service change is Isel's decision to sell only in Mexican pesos (MXN). Last season, there were challenges for customers with the multiple-currency options on the Vallarta Tickets website. According to Isel, this also created internal bookkeeping challenges because all ticket funds were transferred to the venues in the currency received from the customer.

Isel says that all these problems will go away because all tickets sold through Vallarta Tickets will be priced in pesos, even when a venue uses a different currency. "Tickets with a USD face value will be sold at current bank conversion rates at the time of purchase," confirms Celis. She adds, "My business will offer services and tickets priced in Mexican pesos, as required by law."

Vallarta Tickets customers will enjoy the unique convenience of shopping for show and tour tickets at the same time. Tours will include dinner cruises and other popular tourist activities. "I am really excited to offer this convenience to our loyal customers," says Isel. "We are working very hard to create numerous way to connect customers with tickets via smart phones, a downloadable App, our website and via social media," she adds.

Vallarta Tickets now offers professional box office support services, including a simple web-based ticket sales and management platform for venue operators and multiple-event producers. "This easy-to-use ticketing system will help you quickly print and sell your event tickets from a laptop, smart phone or tablet, in just a few clicks," Isel reports.

Expansion of the tickets service is already evident with the addition of event venue partners based in Bucerías and as far away as Lake Chapala/Ajijic. Isel says she welcomes new ticket partners who are looking for increased exposure for their events or tours.

Isel reports that the upgraded Vallarta Tickets website will open for business before the end of November. "Everything is pointing to one of the biggest and most exciting entertainment and tourism seasons in Vallarta's history. I am delighted and honored to engage with and actively support our vibrant performing arts and tourism community," shares Isel.

Vallarta Tickets was launched by Canadian co-founders Todd and Sandra Gaye Ringness and was an immediate success in meeting a long-felt need to help people get their advance show tickets without a trip to the box office. Nearly 20 venues, events and tours partners have offered more than 450,000 tickets through VallartaTickets.com since its inception in 2013.