Puerto Vallarta, Mexico - The Banderas Bay area's natural beauty once attracted Richard Burton to film in the destination in the 60's. Since then Puerto Vallarta has served as more than just a backdrop for productions, but as a co-star that continues to attract Hollywood films as well as trending television programs and photo shoots.

In the first two months of 2017 the destination had already hosted major television programs, from Inside Edition to the Housewives of New York to an extended recording of episodes of WE TV's Braxton Family Values. Promotion of the Braxton sisters' visit to Vallarta will start this month as the show readies for the premiere of its new season.

According to Agustin Alvarez, Director of the Puerto Vallarta Tourism Board, being featured on television programs and other high profile media is an important element in the continuous promotion and positioning of the destination in target markets.

"WE's specific reach to women and families in addition to the Braxton sisters' continuous success in the pop world offer a 1.5 million weekly viewership valued in millions of US dollars," said Alvarez. "The demographics are perfect for possible new visitors to Vallarta."

In 2016, Braxton Family Values was WE's most successful program within the coveted 18-40 demographic, attracting viewership similar to that of the last season of Bachelor in Paradise's second season or the first season of FYI's Arranged, both of which also featured Puerto Vallarta.

In early February, the city was also the stage for a photo shoot for the only print magazine focusing on LGBT travel: Passport Magazine. The 20-page layout focuses on the city's historical and cultural offerings as well as the city's surrounding locations. The aim being to help redefine the current LGBT offerings of Puerto Vallarta and the greater Banderas Bay area.

Targeting the coveted family market, Puerto Vallarta will host a recording of an episode of PBS's Weekend Explorer this month. The production will also feature the destination's contemporary offerings to the station and program viewership, which airs locally in all of Puerto Vallarta' natural and key markets in the United States.