Puerto Vallarta, Mexico - At a press conference last Friday, Javier Aranda Pedrero was officially presented as the new director of the Tourism Trust (Fidetur) of Puerto Vallarta, which is the agency responsible for the promotion, advertising and public relations of this popular tourist destination.

Given that Javier Aranda has held important tourism-related positions and commissions in Cozumel, Cancun, and the Riviera Maya, as well as in Madrid and Europe as a representative of the Council of Tourism Promotion of Mexico (CPTM), the new head of the Fidetur brings experience and knowledge to Puerto Vallarta and the agency.

During the press conference, Aranda made it clear that, in this new assignment, his intention is to generate more visitors, longer stays and greater economic output, which he said is possible thanks to the fact that Puerto Vallarta is a "robust and mature destination" that has everything necessary to stand above the rest on both the national and international levels.

"Under the circumstances, the invitation to work here was impossible to turn down," Javier Aranda said, adding that he has felt so welcomed in Puerto Vallarta that he already feels like a Vallartense.

"With so many great things to work with, it is easy to present a good product," asserted the new director of Fidetur, noting that fortunately Puerto Vallarta not only offers sun and sand, but also various activities available in the jungles, mountains and nearby destinations such as the Pueblos Magicos and The Riviera Nayarit itself.

He also highlighted the public security that is perceived and enjoyed in the destination, as established a few days ago in a survey by the National Institute of Statistics and Geography that named Puerto Vallarta the safest city and municipality in the country.

Javier Aranda Pedrero promised that information will be provided to the media in a constant and fluid manner, as the people of Vallarta need to be well-informed about what's happening in their city.

In addition to members of the press, the presentation of the new director of the Tourism Trust was attended by the president of the Puerto Vallarta Association of Hotels and the Fidetur Technical Committee, Alvaro Garciarce; the head of Adeprotur (Association of Timeshare Developers and Tourism Promoters), Luis Angel Cantú; and Fidetur's director of Promotion, Luis Antonio Villaseñor.