Mexico offers travelers more than just beach resorts; the country is full of magical towns.

In 2001, the Mexico Tourism Board launched Pueblos Mágicos, an initiative led by Mexico's Secretariat of Tourism to promote remarkable towns that offer visitors a "magical" experience - by reason of their natural beauty, cultural richness, traditions, folklore, historical relevance, cuisine, art & crafts and great hospitality.

Up until last week, there were 111 towns in Mexico given this title but, during the fifth annual magical towns fair, held October 11-14 in Morelia, Michoacán, Tourism Secretary Enrique de la Madrid Cordero announced 10 new Pueblos Mágicos, bringing the total number of towns designated as 'magical' to 121.

The Pueblos Mágicos program was designed to showcase tourist destinations other than beach resorts, the Tourism Secretary explained, adding that a total of 3 billion pesos (US $158.9 million) has been invested in improving the infrastructure in the designated towns.

The new Pueblos Mágicos can be found in central and northern Mexico and include: Muzquiz, Coahuila; Nombre de Dios, Durango; Comonfort, Guanajuato; Zimapán, Hidalgo; Tlaquepaque, Jalisco; Compostela, Nayarit; Bustamante, Nuevo León; Amealco de Bonfil, Querétaro; Aquismon, San Luis Potosí; and Guadalupe, Zacatecas.

Each town demonstrate historical, cultural, and aesthetic qualities that make it wholly unique and worthy of a visit from tourists.

Tlaquepaque, Jalisco, for instance, is known for its Instagram-worthy Calle Independence, which is decorated with colorful hanging umbrellas, and their Mariachi performances at El Parián, an area of restaurants around a bandstand. On the other hand, Nombre de Dios, Durango, is a natural wonder full of waterfalls and tree-lined streams.

With 10 new towns added to the list, it appears that travelers will have even more opportunity to discover off-the-beaten and magical places on a Mexican getaway.