Riviera Nayarit, Mexico - Starwood Hotels & Resorts Worldwide, Inc. recently announced that it will extend its strong presence in Mexico with the debut of W Punta de Mita, located in Mexico's Riviera Nayarit.

Scheduled to open in 2016, W Punta de Mita will be part of Los Veneros, an exclusive enclave located on Mexico's magnificent Pacific Coast, renowned as one of the world's most desirable vacation destinations. W Punta de Mita is owned by Fideicomiso Los Veneros and will be operated by Starwood Hotels & Resorts.

"With the opening of W Punta de Mita, Mexico will become be the only country in Latin America to boast two W hotels, demonstrating its continued position as one of the most in-demand travel markets in the world," said Jorge Giannattasio, Senior Vice-President and Chief of Latin America Operations for Starwood Hotels & Resorts. "We are thrilled to announce this deal as we continue to look for opportunities to bring our world-class hotel brands to the best destinations around the globe."

The oceanfront W Punta de Mita will have 120 guest villas, featuring lavish amenities and the W brand's signature Whatever/Whenever service. In addition, guests will enjoy the hotel's vibrant public spaces, including W Living Room (the W brand's bustling spin on the hotel lobby) where guests can mix and mingle while sipping locally-inspired cocktails; W Lounge where guests can enjoy an unforgettable nightlife experience while listening to what's new and next in music; WET outdoor pool deck with stunning views of the Pacific Coast; and a signature restaurant that will delight the most discerning palates. For true indulgence, W Punta de Mita will feature a 4,000 square foot AWAY Spa with signature treatments and services as well as FIT, the ultimate workout facility.

"Starwood is growing at an exciting pace in Latin America, and the W brand is a key player in this growth," said Victor Vazquez, Vice President of Development and Acquisitions, Starwood Latin America. "Throughout the region, Starwood's momentum is being driven by our ability to provide distinct design-led brands that exceed the expectations of developers, owners and travelers alike," he added.

"With more than 25 million international tourists per year, Mexico continues to be an important and growing market for us, particularly for our luxury hotels," Vazquez continued. "W Punta de Mita will be the perfect addition to this booming landscape, offering the vibrancy and style that is unique to the W brand."

W Punta de Mita will be located in the Los Veneros multi-use oceanfront development, which is less than 10 miles away from Puerto Vallarta International Airport and 15 miles from downtown Puerto Vallarta.