Jalisco, Mexico - Avocados From Mexico (AFM) invested $5 million for a 30-second spot during the second quarter of Sunday night's Super Bowl LIII game, keeping its comedic and celebrity approach to win viewers' attention, with the help of a few canine friends.
Some might say the brand doesn't need to advertise during the Big Game each year since plenty of people are already chomping on chips and guac, but since the Super Bowl is watched by more than 100 million viewers around the world, and Super Bowl Sunday is the biggest day for avocado consumption in America, AFM makes the most of this exposure not only on the night of the game, but also in the days before and after, using social media for this purpose.
Social media measurement company Brandwatch reported that Avocados From Mexico had nearly 20,000 mentions during the week leading up to the Super Bowl LIII game; and, according to iSpot, AFM's 30-second spot, "Top Dog," featuring the hilarious and fictional '53rd Annual Human Canine Show' and its celebrity host Kristin Chenoweth, had more than 40,000 online views and 340 million impressions.
According to Brandwatch, the most-used social media hashtags during the game revolved around Avocados From Mexico's ad, which ranked fifth among the top 10 Super Bowl commercials and generated the most interest, reaching 16,000 online mentions.
Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico.Sources: Avocados From Mexico • Abasto