| | |  News from Around Banderas Bay 
México Limpio y Querido to Clean Up Vallarta's Image
 Daniel Gomez - PVNN
October 02, 2010
| | México Limpio y Querido members David Rohde, Suzy Chaffee, Robert Price, Mari Elizabeth Torres de Gonzalez, Shannon Beston, Daniel Gómez, Nicole Majewski and Caroline Webb | |
México Limpio y Querido (MLQ) is a new Vallarta-based environmental organization focused on reclaiming Mexico’s once unspoiled landscape.
The new not-for profit-organization borrows its name from a much-loved folkloric song and has been meeting bi-weekly since early August. It is working diligently to develop a strategy encouraging the protection of the environment and reduce litter in Puerto Vallarta and Riviera Nayarit.
The organization is promoting personal responsibility and raising environmental awareness to ensure sustainable economic growth in tourism. A variety of companies and individuals have come together to support the fledgling environmental group in the past months including Beston Properties, Vallarta Botanical Gardens, PEACE, Mijo! Brands and City Hall amongst others.
"Our aim is to support local action and create awareness for change," stated Shannon Beston, of Beston Properties, "We see an opportunity to create a positive impact by promoting social responsibility and the understanding that a clean environment impacts directly on our happiness, health and tourist-based economy."
The group is organizing the first of what will be an ongoing series of bilingual round-table forums and events to promote environmental protection in the Bahía de Banderas area. The first community forum will be hosted by Puerto Vallarta Holiday Inn on October 12 and will feature guest speakers offering their insight and experience on issues ranging from litter prevention, garbage reduction and recycling, to the impact of litter on tourism.
"Puerto Vallarta thrives because of tourism. Unfortunately many of us have become complacent in recent years regarding the environment to the detriment of our community and our future well-being. We cannot afford to ignore the garbage issue any longer because of the negative impact it has on tourism and our standard of living. This lecture series hosted by México Limpio y Querido, along with the efforts of other community groups in the area, will help ensure Puerto Vallarta´s long-term success as a premier tourist-destination," explained a MLQ spokesperson.
MLQ is developing a long-term strategy to work with local and national groups and business to launch a national anti-littering ad campaign in the coming months to support its community forum and round table lecture series. The group will be working with business and government agencies to reduce garbage and increase recycling.
For more information on the community forum or how you can participate, please contact hola(at)mlq.mx.
Mexico Limpio y Querido Round Table Discussion
Hotel Holiday Inn, Ave. Francisco Medina Aescencio
Tuesday, October 12, 2010
Networking 7-7:30 pm
Guest speakers 7:30-8:30 pm
Open Forum 8:30-9:30 pm
"México Limpio y Querido" My street comes first. Together we can improve our communities by keeping them clean.
 Daniel Gomez is a brand strategist and partner at Mijo! Brands. Based in Puerto Vallarta, Mijo! Brands is a strategic brand design agency servicing clients across North America and Europe to create breakthrough brand communicatiuon solutions. To learn more about Mijo! Brand Strategy Design, click HERE, call (322) 223-2837 or visit MijoBrands.com.
Click HERE for more articles by Daniel Gomez.
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