New York, New York, U.S.A. – An estimated 70 million people around the world saw the new Puerto Vallarta - Riviera Nayarit joint advertising campaign during the internationally televised Mayweather vs. Canelo boxing match on September 14th, when Mexico’s 'Live it to Believe it' promotion was featured during commercials.

According to Golden Boy CEO Richard Schaefer, the Mayweather-Canelo bout was the highest-grossing pay-per-view boxing event of all time in the U.S., while in Mexico, the fight on Televisa had a 41.1 rating, 77 share, and was watched by 22.1 million viewers in 5.9 million households.

Puerto Vallarta, which recently partnered with Riviera Nayarit, the Mexico Tourism Board, and the Jalisco and Nayarit state governments to promote the sister destinations under the slogan Vallarta-Nayarit, is currently in the middle of an aggressive and innovative initiative designed to provide concrete results, including the addition of new flights from Lansing, St. Louis, Rockford, New York, Philadelphia, Chicago, Los Angeles, Milwaukee, Minneapolis, Denver, Calgary, Montreal, Toronto, Vancouver and Winnipeg.

The Vallarta-Nayarit campaign is expected to increase visitors to the destinations by 103,186 with a 20% increase in room occupancy between 2013 and 2014.

It is estimated that the cost of the Vallarta-Nayarit campaign will be $11.2 million USD funded by the Puerto Vallarta Tourism Board, the destination’s hotels and international airport (PVR) and the other government partners involved.

Cooperative advertisements will be done with Alaska Airlines, Apple Vacations, Expedia, Funjet, Gogo Vacations, Orbitz, Pleasant Holidays, Travel Impressions, Travel Leaders, Travelocity, US Airways, United Vacations, Delta Air Lines, Aeromexico Vacations, Priceline, Vacations Express, Air Canada, Itravel 2000, Sunwing, Transat, Virtuoso and will be promoted in outside and electronic media, including Travel Weekly, Travel Pulse, Travalliance, Vacation Agent, ABC Television, Weather Network TV, Elle Magazine, Go Magazine, Bridal Guide, Boston Globe, New York Times and others.

According to Jalisco Secretary of Tourism Enrique Ramos Flores, the efforts being made to promote the Vallarta-Nayarit region have already shown pretty good results, and he believes that they will keep getting better as we move into the end of the year and the beginning of the winter tourist season.