Riviera Nayarit, Mexico - Preparation is the key to success, and this is why this May, organizers have announced the Third Riviera Nayarit Touristic Half Marathon 2011 that will take place on November 19, and are already revving up the engines to attract a larger number of participants and are working to create a better competition.

Since the creation of the Riviera Nayarit brand four years ago, a priority for the industry has been to attract high quality tourism that poses a low environmental impact. This isn't just a marketing issue, but a strategy to achieve an integral development of the community and to increase not only the raw economic indexes, but also the well being of the society as a whole - and high performance sports are a key niche to achieve this goal.

The strong impulse that Riviera Nayarit is receiving through events like the Touristic Half Marathon, which is promoted by the Convention and Visitors Bureau (CVB) allows to attract tourists and specialized media that cover these type of events.

Event organizers already have the support of the Mexican Athletics Federation, and of the Athletics Association of Nayarit, which is endorsed by the AIMS (Association of International Marathons and Distance Races.)

Mexican and international runners are now invited to participate in the third edition of the Touristic Half Marathon of Riviera Nayarit, which will take place on the main avenues of the Nuevo Vallarta touristic development.

SCENIC ROUTE

Extraordinary natural landscapes, golf courses, a marina, hotels, ocean views and 6.2 miles of navigable channels comprise the route that awaits runners, amidst an ambiance that combines festivities, camaraderie and sports.

The formula to organize this half marathon has been the following: bring together the experience from top organizers, and choose an amazing place with first-class lodging and infrastructure, impeccable streets and exuberant beauty; secure the endorsement from the FMA and the State's Athletics Association to guarantee the support of all pertaining authorities, and obtain the AIMS certification to give the event an international scope.

In previous years, Riviera Nayarit even caught the eye of the AIMS representatives that measured the route, who stated that in the more than 150 destinations that they've worked on, they hadn't had an experience like the one that this route offers.

EVERYBODY RUN!

It's easy to participate in the Touristic Half Marathon of Riviera Nayarit, whether in the 21 K or in the 10 K category. You can register online now at DelCorredor.com using your credit card or through an EFT, and also at all Mistertenis stores, during the Leon, San Luis Potosi and the Atlas Marathon in Guadalajara, or even one day before the race at the registration table.

Upon registration, runners will enjoy the following benefits:

1. Welcome luncheon on Friday, November 18, 2011

2. Official event T-shirt

3. Commemorative medal to everyone who finishes the race satisfactorily

4. Time tracking at kilometer 10 and at the finish line, with the "Time Ipico-Sports" system

5. Water and electrolyte supply along the race

6. Snack at the recovery area

7. Awards Brunch on Saturday, November 19, 2011

8. Official results published on the website, starting at 1 pm

9. Free photo downloads at DelCorredor.com

10. Official time record

For more information, please visit MedioMaratonRivieraNayarit.com.