Cancun, Mexico – The newest luxury resort in Cancun has announced it is partnering with the leading Latin American marketing event organizer targeting the lesbian, gay, bisexual and transgender (LGBT) market - LGBT Confex.

Hard Rock Hotel Cancun is to sponsor the 2012 International Expo and Business LGBT event being hosted by LGBT Confex in Cancun, Mexico from September 6 through 9.

This event is the leading conference and exhibition of its kind in the region and brings together the world's top LGBT marketing specialists with business from across Mexico and throughout Latin America to network and educate over four days. In addition, a consumer expo and a business-to-business trade show are included as part of the program.

According to the CEO of LGBT Confex Mr. Ruben Sandoval, the sponsorship by Hard Rock Hotel, Cancun represents a strong partnership that benefits both parties well. "The 2nd International Expo & Business LGBT is already the leading LGBT marketing event for the whole Latin American region," said Mr. Sandoval. "We enjoy the sponsorship of many of the most significant brands in this endeavor including American Airlines, Convention and Visitors Bureau of Cancun, IGLTA, and the world's leading LGBT marketing organization - Out Now Global - is our Premier Sponsor. We are delighted and most grateful to the All Inclusive Collection and Hard Rock Hotel Cancun for their sponsorship of the Gala Dinner, which forms a centerpiece of our event."

The new all-inclusive Hard Rock Hotel Cancun will celebrate its official grand opening a few weeks after the Expo, and delegates attending the Gala Dinner will be among the first to experience the quality and service that is being brought to the Mexico market for the very first time by this new and innovative property.

Hard Rock Hotel Cancun is owned and operated in Mexico by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts is an industry leader in the development and management of exceptional, all inclusive resorts, boasting the only all inclusive Hard Rock Hotels in the world including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel & Casino Punta Cana in the Dominican Republic and Aventura Palace in Riviera Maya (soon-to-be Hard Rock Hotel Riviera Maya in 2013). RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its Hard Rock Hotels, led by COO Rafael Chapur.

"Hard Rock Hotel Cancun is set to redefine the quality of resort accommodation available to travelers in Cancun," said Rafael Chapur. "We know from the latest market research that LGBT tourism is one of the fastest growing sectors of the total market and that Cancun is the most popular tourism destination for gay and lesbian travelers to Mexico."

The 'Out Now Global LGBT2020 Study' is the world's largest LGBT market research program and new findings released last month showed that Cancun was by far the most popular Mexico tourism destination for LGBT travelers to Mexico.

"We are pleased we have this opportunity to showcase our new Hard Rock property to a market that is one of the most relevant to our brand - one that appreciates quality, all-inclusive travel set at the highest possible standard," added Mr. Chapur. "We are looking forward to showing guests what an amazing experience we have in store for them, and supporting the 2nd International Expo & Business LGBT is an ideal opportunity for RCD Resorts and the All Inclusive Collection to do exactly that."

The 2nd International Expo & Business LGBT is being held at the Cancun Convention Center from September 6 to 9, 2012. The Gala Dinner is being held at the Hard Rock Hotel Cancun on September 8, 2012. Hard Rock Hotel Cancun is one of our Official Partner Hotels for the Expo & Business LGBT which is created and managed by LGBT Confex - Latin America's leading LGBT conference and Exhibitions Company.

About LGBT Confex:

Latin America’s leading LGBT conferences and Exhibitions Company is LGBT Confex. Established in 2011, the organization quickly demonstrated its capabilities to put together a professional team with staff who bring many years in event management expertise. Following the successful event 2011 International Expo & Business LGBT, LGBT Confex immediately set about arranging the groundwork for this year’s even bigger event in Cancun. Plans have commenced for two events by the organization in 2013 – another in Mexico and one elsewhere in the Latin America region.

About All Inclusive Collection:

The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all inclusive Hard Rock Hotel) and three Mexico properties currently operating as Cancun Palace (soon to be re-flagged Aug. 1, 2012, as Hard Rock Hotel Cancun), Vallarta Palace (soon to be re-flagged Aug. 1, 2012, as Hard Rock Hotel Vallarta) and Aventura Palace (soon to be re-branded Hard Rock Hotel Riviera Maya early 2013.)

These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, "all day, all night, all-inclusive" vacation experience, and plans to expand its portfolio in Mexico and the Caribbean with new luxury properties that will continue to shift the sands of all-inclusive. For additional information, visit hrhallinclusive.com.